The Canadian division of Panasonic brilliantly leveraged its sponsorship of Spider-Man: Homecoming and ran a contest that generated fantastic engagement.
McCain Foods Promotion
Running your own business is can be challenging, and a great way to ease some of the stress is to outsource or hire a company to lend you a hand. It’s important to find a company that believes in good service and genuinely cares about helping you and your business. Odenza is one of these companies.
Odenza is a travel incentive and marketing institution that is passionate about helping other businesses. More good news is that a travel incentive not only helps companies reach their sales’ goals, but exceed them. This was what happened when Odenza worked with Boom! Marketing and Communications to assist McCain Foods USA with promoting their new product.
McCain Poppers and Boom! Marketing and Communications
Not too long ago, Odenza partnered with Boom! Marketing and Communications to help McCain Foods USA, a food service company in Canada, in promoting their McCain Poppers. McCain Foods USA was faced with the challenge of conducting a promotion to reinvigorate the brand and introduce their new ethnic appetizers to restaurants and diners.
The Business Plan: The First McCain Foods Promotion
The first McCain Foods promotion was a B2B sweepstake called Poppers Poker Promotion that targeted restaurant operators and the public. Everyone who bought a certain number of these appetizers was automatically entered into the special contest. The prize, provided by Odenza, was a complimentary 3-day/2-night stay at the Bellagio hotel in Las Vegas (this trip included airfare).
The Second McCain Foods Promotion
The second McCain Foods promotion was aimed at restaurateurs and their diners and was called the Latin Latitudes Promotion. The goal was to convince these business men and women to get rid of the same old boring wings and appetizers usually served at their establishments and invest in McCain’s new ethnic appetizers. If the operators purchased a certain amount these Latin Latitudes appetizers during this McCain Foods promotion, they were automatically entered into a draw. The grand prize, provided by Odenza, was a complimentary 4 day/3 night, five-star, luxury retreat for two in Jamaica (this trip included airfare).
McCain Foods USA was pleased with the results they received from the two McCain Foods promotions and strongly believes that Odenza was a large part of this success. They stated that these complimentary promotions, “did what it was meant to do…it stimulated interest in the products.”
Do you want the same results that the McCain Foods promotion had? You can if you offer a travel incentive to your customers/clients. Planning a travel promotion can be challenging, but that’s where Odenza comes into play. With an in-house travel agency staffed by 20 certified travel agents, they can ensure your customer will have an amazing time on their vacation, and come back happy, rested, and telling their friends and family about it.
Odenza is the number one travel incentives company out there, according to a study conducted by Concordia University.
If you offer your customers/clients a travel incentive, you’ll really see the financial benefits. This is because people prefer travel incentives to other prizes. Travel opportunities don’t come around that often because of time and money, but if you give your customers a complimentary trip just for investing in your product, they’ll no doubt remember it for years to come, as will you of the great success and enthusiasm from staff and customers.