Category Archives: Manufacturing & Distribution


McCain Foods Promotion with Odenza

By | Airfare Package / Vegas, General Retail, Manufacturing & Distribution, Standing Out from Your Competitors | No Comments

McCain Foods Promotion

Running your own business is can be challenging, and a great way to ease some of the stress is to outsource or hire a company to lend you a hand. It’s important to find a company that believes in good service and genuinely cares about helping you and your business. Odenza is one of these companies.

Odenza is a travel incentive and marketing institution that is passionate about helping other businesses. More good news is that a travel incentive not only helps companies reach their sales’ goals, but exceed them. This was what happened when Odenza worked with Boom! Marketing and Communications to assist McCain Foods USA with promoting their new product.

McCain Poppers and Boom! Marketing and Communications

Not too long ago, Odenza partnered with Boom! Marketing and Communications to help McCain Foods USA, a food service company in Canada, in promoting their McCain Poppers. McCain Foods USA was faced with the challenge of conducting a promotion to reinvigorate the brand and introduce their new ethnic appetizers to restaurants and diners.

The Business Plan: The First McCain Foods Promotion

The first McCain Foods promotion was a B2B sweepstake called Poppers Poker Promotion that targeted restaurant operators and the public. Everyone who bought a certain number of these appetizers was automatically entered into the special contest. The prize, provided by Odenza, was a complimentary 3-day/2-night stay at the Bellagio hotel in Las Vegas (this trip included airfare).

The Second McCain Foods Promotion

The second McCain Foods promotion was aimed at restaurateurs and their diners and was called the Latin Latitudes Promotion. The goal was to convince these business men and women to get rid of the same old boring wings and appetizers usually served at their establishments and invest in McCain’s new ethnic appetizers. If the operators purchased a certain amount these Latin Latitudes appetizers during this McCain Foods promotion, they were automatically entered into a draw. The grand prize, provided by Odenza, was a complimentary 4 day/3 night, five-star, luxury retreat for two in Jamaica (this trip included airfare).

The Result

McCain Foods USA was pleased with the results they received from the two McCain Foods promotions and strongly believes that Odenza was a large part of this success. They stated that these complimentary promotions, “did what it was meant to do…it stimulated interest in the products.”

Your Company

Do you want the same results that the McCain Foods promotion had? You can if you offer a travel incentive to your customers/clients. Planning a travel promotion can be challenging, but that’s where Odenza comes into play. With an in-house travel agency staffed by 20 certified travel agents, they can ensure your customer will have an amazing time on their vacation, and come back happy, rested, and telling their friends and family about it.

Odenza is the number one travel incentives company out there, according to a study conducted by Concordia University.

If you offer your customers/clients a travel incentive, you’ll really see the financial benefits. This is because people prefer travel incentives to other prizes. Travel opportunities don’t come around that often because of time and money, but if you give your customers a complimentary trip just for investing in your product, they’ll no doubt remember it for years to come, as will you of the great success and enthusiasm from staff and customers.


La-Z-Boy and Odenza Partner Up for a Winning Promotion

By | Driving Repeat Business, Furniture, Increasing Sales / Gross Margins, Inspiring Customer Loyalty, Manufacturing & Distribution | No Comments

Running a business can be challenging and if you don’t continuously come up with creative and innovative ways to stand out from the competition, you’ll find it very difficult to keep your business afloat. It’s even a challenge for a big company like La-Z-Boy furniture, as they’re no exception to this reality. Therefore, a unique marketing strategy used by them involved offering their customers a complimentary vacation when they bought La-Z-Boy furniture. They were able to execute this furniture promotion successfully by outsourcing and hiring a travel incentives company called Odenza to help them.

La-Z-Boy Furniture

La-Z-Boy, a well-known monster of a company, was founded in 1928 by Edward M. Knabusch and Edwin J. Shoemaker, two cousins from Monroe, Michigan (where the company is still headquartered). It all started with one chair, and since then, the furniture marketing ideas have resulted in the company’s products being sold in thousands of retail outlets as well as store locations throughout the world; the U.S., the U.K., Canada, Germany, Indonesia, Italy, Japan, Mexico, New Zealand, Turkey, and South Africa.

With so many locations, you’d think that this company wouldn’t have to do much in the way of coming up with furniture promotions. However, La-Z-Boy has to find a way to stand out from the competition just as much as any other business in their market. In order to do this, Thom Gessner, one of La-Z-Boy’s general managers, said that they decided to offer travel incentives provided by Odenza.

The Furniture Promotion

The purpose of the furniture promotion was, not only to help La-Z-Boy out financially, but also to help them stand out from the competition by offering a unique prize. Gessner spoke about the company’s experience with Odenza, stating that they were very happy with the results of this furniture promotion. The idea worked like a charm because, among other reasons, everyone loves to go on a vacation.

The Furniture Marketing Strategy

Essentially, when a customer walked into the store and bought a piece of furniture, they’d receive a complimentary travel certificate that was provided by Odenza. They didn’t even have to wait for their furniture to arrive. Each store received their own unique travel certificate for the furniture promotion and, of course, every customer was very happy and grateful. To create an even more effective furniture marketing strategy, the travel certificates were also offered to unsatisfied customers. If an unhappy customer came in, the manager would tell them they could either get a full refund, or take the complimentary travel certificate. This resulted in a lot of unhappy customers becoming very happy customers.

Odenza also helped La-Z-Boy to advertise their furniture promotion off in local newspapers, which highlighted the perfect vacation and the results were amazing. Not only was every goal met, but the results exceeded La-Z-Boy’s expectations. This was especially true because these satisfied customers would tell their family and friends about this furniture promotion, and with social media, this news reached an even wider audience. Gessner was so happy with the results that he told other businesses about it, who got excited about the offer as well.

How Odenza Can Help You

You don’t have to be a large company like La-Z-Boy to take advantage of this opportunity. With all of Odenza’s marketing ideas and travel choices, there are many affordable options that you can take advantage of. Also, as is evidenced by La-Z-Boy’s furniture promotion, Odenza knows what they’re doing. They’ve helped many businesses profit from travel incentives as they care about you and your business, and most importantly, your customers. .

If the testimonial from La-Z-Boy doesn’t convince you, consider this; Odenza’s marketing group received three prestigious awards from the Gallery of Superb Printing Awards. They’re also a three-time recipient of Carnival Cruise Line’s Pinnacle Club for sales excellence and were voted the number one choice for business travel incentives (a study conducted by Concordia University).

Odenza’s marketing group will work with you to find an affordable and effective travel incentive for your business. Odenza cares about the companies they work with; after all, their job is to make sure your company benefits from the promotion. So, why not hire Odenza to help you with a promotion that will benefit your business? You’ll see a big difference in profits earned from the special promotion.