Category Archives: Home Improvement / HVAC

flooring-travel-incentives

How to Increase Your Flooring Sales with Travel Incentives

By | Gaining a Competitive Edge, Generating More Referrals, Home Improvement / HVAC, Increasing Sales / Gross Margins, Powerful Closing Tools | No Comments

Over the past couple of months, we’ve noticed that search queries related to “flooring sales” have led to more and more users ending up on our website. Along with sales events, there have also been inquiries into marketing and advertising strategies for flooring companies.

Given that advertising is a hugely important element of marketing, the key question here is: “Are incentives an effective means of improving upon my flooring company’s marketing and sales objectives?”

In this article, I will be providing answers to this question by discussing the following:

• Marketing & advertising

◦ The importance of proving your company’s value to customers

• How incentives can be utilized to close more sales

◦ The importance of consistency in your marketing and sales efforts for optimal results

Marketing & Advertising

Within the entire scope of what marketing involves, advertising is often one of the more the costly investments – this is especially true when you take the expenses of traditional advertising platforms into account.

But even if you’re keeping your ad budget strictly bound to online advertising, there is an inherent cost that is greater than many other online marketing costs.

That’s what makes it so important to get the absolute most you can out of your ad budget. As such, what you advertise needs to spark interest in both your current and prospective customers.

Ask yourself this question: What am I going to be advertising and what will my customers get out of it? The second part of that question is the most important.

As cynical as it can sound, the customer does not care about you or your product; they care about what you and your product (or service) can do for them. It’s your job to prove the value of your product and business.

Along with that proven value, an extra exciting bonus can help you seal someone’s interest. “BUY ONE, GET ONE FREE!” “Get your first month on us!” “Spend $1K, enjoy a weekend away!”

This is where sales incentives can fit into your advertising – as well as your overall marketing plan. Because whether it’s a sale, a contest, or some other type of promotion, your marketing has an extra edge when you offer something of additional inherent value to the customer.

Proving Your Value

How do you go about proving your business’s worth to a prospective customer? Some key approaches to consider, first and foremost, include:

Testimonials

• If possible, any statistics related to your company’s performance (e.g. a customer satisfaction rating of X%, guarantee job completion rates of X days, and so on)

• Links to, or embedding onto your website, customer reviews

• Clear list of common customer pain-points and how you address them

Your value is definitively linked to the trust that a prospective customer has in your business. As advertising has a more immediate impact and is limited in nature, you’ll want to complement it with wider marketing efforts such as those listed above.

Whether you’re sharing testimonials on your website or social media, or you’re delivering valuable advice through a blog or a brief post on Facebook, you’ll want to regularly put effort in to prove your flooring business’s knowledge and, by extension, its value and trustworthiness.

Sales

Much in the same way vacation incentives heighten your ads and total marketing impact, they play an integral role in closing sales – and this can be essential when your customer is considering your quote against those of your closest competitors.

There’s only so much money you can take off from a quote to best a competitor – and sometimes you won’t be able to take any money off whatsoever. Trip incentives fill in this blank; they allow you to maintain prices that will be beneficial to your company’s bottom line while still giving the customer an offer of value and reason to choose you.

A great way to put the vacation incentive front and center with your price quote is through what we call a “leave behind.” It provides attractive details on what the incentive itself offers the customer.

For example, if you offer a 5-day cruise, the leave behind acts as a visually appealing pamphlet that explains all of the perks and unique experiences the customer will have if they buy from you and receive the cruise certificate as part of the sale.

Be Consistent

Remember that most of the success that comes from sales incentive promotions is through how they’re utilized and marketed. You can increase interest in your travel incentives by marketing them – inform the public that you’re including vacation offers with flooring contracts. And don’t be afraid to use the vacation incentives in multiple ways – for sales events, contests, customer appreciation prizes, etc.

In other words, you want your efforts to be all-encompassing. The marketing, the advertising, the sales process. Ensure they’re in harmony with one another as a cohesive whole. Maintain a consistent message, and you’ll find that your incentives will take your marketing and sales to the next level.

Get in touch

If you want to learn more about travel incentives and how they can provide you with an all-encompassing marketing and sales solution for your flooring company, you can reach out to us by calling 1-866-883-2968 or by simply filling out the form at the bottom of this page.

social-media-contest-main-image

The 3 Essential Components for Running an Exciting Social Media Contest

By | Cruise Packages, Home Improvement / HVAC, Improving Social Media Engagement, Increasing Sales / Gross Margins, Outstanding Marketing, Standing Out from Your Competitors | No Comments

When it comes to running a social media contest, there are a number of important factors to take into consideration, including the prize on offer, the effort and information required of entrants, the best social platforms to use, and more.

Read More
facebook-like-header

What is a Facebook Like Actually Worth to Your Business?

By | Cruise Packages, Home Improvement / HVAC, Improving Social Media Engagement | No Comments

Facebook is huge! Nowadays, that’s just common knowledge. But a common challenge the millions of small businesses on the network face is determining just how valuable each new Like is worth to them. That’s what I will be covering in this article.

If you’ve ever asked yourself the following questions, read on to find out more:

• Why should I care about a Facebook Like?
• How much money am I actually making off every new Like?
• How can I increase the profits made off these Likes?

The Facebook Like

When it comes to your business page, we’re not talking about when someone “Likes” a post you made; we’re talking about when someone “Likes” your actual page. With each new fan you make, you are presented with a potential customer. Granted, many of your fans may already be customers, but there can be other fans who simply like the content you put out or want to learn more about what you do.

On a basic level, the more Likes your Facebook page has, the better. But determining the actual worth of every single Like does require you to keep some important points in mind.

Why You Should Care About Facebook Likes

Every Like matters, even if not all of them lead to a monetary return on investment (after all, some people may Like your page for other reasons, there might be some spam accounts here or there, and other users may be outside of your area of service – e.g. someone in the UK Liking your Page even though you only serve US customers).

But if you’ve ever asked yourself, “Do I really need to care about Facebook Likes?” – the answer is a resounding “Yes!”

With every Like:

• your social presence grows;
• you have more users who could potentially become customers (I will be looking at this in the next section);
• passionate fans can turn into brand evangelists – they will rave about your business, and word-of-mouth is one of the most powerful forms of marketing in the social space;
• you are now engaging with people on a platform that allows you to keep your business front-of-mind on a long-term basis; and
• your Facebook page is a place where you can build strong relationships with customers and bridge the gap between business and consumer

The worth of a Facebook Like runs deeper than just a tangible dollar value ROI. Every Like is a chance for your business to become more deeply connected with your audience.

How do You Measure the Worth of a Facebook Like?

Now I’m going to provide you with a look at how you can measure the actual monetary worth of a Facebook Like. As these approaches require you to compare a number of metrics against one another, you will need to have already generated money from your Facebook page in the past.

The site Augmo does cover three different measuring systems when it comes to calculating the value of Facebook Likes, but keep in mind that all three require a notable amount of time and effort.

A simpler means of getting a general idea of what a Facebook Like may be worth to your business is via HubSpot’s helpful “Value of a Like” calculator. It presents you with six fields that need to be filled out.

These are:

1. How many Likes your page has
2. How many people “unlike” your page each day (on average)
3. How many times a day you post to your Facebook page (on average)
4. How many clicks your Facebook posts receive (on average)
5. Your site’s conversion rate from Facebook linked posts
6. The average value of each conversion (e.g. $12 per conversion)

As an example, below is a screenshot of a hypothetical page’s performance. They have 1,000 page Likes, but– on average – lose about five followers every day (though this regularly levels out with the same number of new Likes). They post twice a day, get 20 clicks (on average) on their posts, and their conversion rate sits at a respectable 10%.

value-facebook-like-calculator

When all of these metrics are put together, HubSpot’s calculator returns an average value of $9.55 per Like. Knowing this value is essential, regardless of what your business specializes in. Because say, for example, you’re wanting to make improvements to your jewelry store’s Facebook marketing – knowing the value per Like is an integral piece of the ROI picture.

Increasing the Value of a Facebook Like

A Facebook Like, just like any other signifier of marketing success, is going to be different for all companies. You can use calculations like those mentioned above to get a better idea of the true worth of a Like relative to your business (which could be a big or small number), and then determine whether you may need to make changes in order to increase each Like’s worth.

If you do think some changes are in order, a great way to boost the value of your page Likes is to give your audience a reason to want to buy from you – such as offering a travel certificate with a purchase. An incentive such as a flight to Vegas or 7-day resort stay can help you turn more of your current fans into customers.

One such example is Carleton Refrigeration, an HVAC company that has been offering customers a cruise when they purchase one of two specific York furnace models. Not only have they been marketing this campaign brilliantly across numerous channels, but their Facebook efforts have been top-notch. Below are just some examples of the fantastic effort they have been putting in.

carleton-refrigeration-cruise-recipients

A key aspect to their successful Facebook efforts has been their regular posts showing customers who have received the cruise certificate after making a qualified purchase. As you can see from the above post, the simple act of uploading this photo and keeping the the campaign front-of-mind has led to some great interaction – 17 people shared this particular post alone, thus increasing Carleton Refrigeration’s reach to hundreds, if not thousands, of more people.

In the below post, you’ll see that they gave the same valuable cruise certificate to a customer by the name of John.

carleton-refrigeration-cruise-john

And guess what John did when he received this great reward? He left a 5-star review for the company with the eye-catching line “CRISIS TO CRUISE,” which even included him talking about the promotion they were running – this is word-of-mouth marketing at its finest. John essentially became a brand evangelist for this small, family-run business.

carleton-refrigeration-review

Travel incentives improve the value of your Facebook Likes across the board, and can bring in new Likes and conversions, too. What this yields is an end result where each Facebook Like, current and new, is someone who is more invested in your business; which means a greater overall ROI.

Whether you use a travel incentive as part of a promotion or contest on Facebook to grow your Likes and increase their worth, we can help. Find out more about our Facebook marketing and contest services here.

To find out more about our products and how we can help you go above and beyond your competitors, feel free to contact us online, fill out the form below, or give us a call on 1-866-883-2968.


sales-comp-plan

Building a Better Sales Comp Plan & Why it Matters

By | Airfare Package / Vegas, Home Improvement / HVAC, Motivating Sales Team / Staff | No Comments

This article originally appeared on LinkedIn.

I think that travel incentives are a fantastic product, but they are underutilized by many organizations. Thing is, if you can wrap your head around them, you’ll soon realize that you were totally missing out. The benefits of travel inside a sales comp plan is the one-two punch of travel’s ability to inspire and rejuvenate your people.

The inspirational value of giving someone a vacation, the value of time off, time to relax, time to be with family, and time to learn something and have social contact is more important than ever.

They Say: “Show Me the Money”

jerry-maguire

The most common reason I hear from managers as to why they don’t use a travel incentive, despite understanding the importance of motivating their team and keeping things fresh, is this: they think their team will prefer cash. Managers often make the fatal flaw of asking their team what they want.

“Announcements, meetings, vacations, gym memberships or golf trips can serve as effective motivators, as can training or educational opportunities, which are best when tied to specific, exemplary behavior on the job.” Forbes Coaches Council

Why You Shouldn’t Ask

So, what’s wrong with that? What’s wrong with asking your recipients what they would like before you spend thousands and thousands of dollars formulating a plan and then rewarding people with something they didn’t ask for?

The simple reason is that people don’t know what’s good for them.

As Steve Jobs famously said when asked why he doesn’t use consumer focus groups, he answered: “A lot of times people don’t know what they want until you show it to them.”

People will always say cash as what they want. And of course, you have to pay them cash. But a component of your compensation plan must be travel or vacation rewards because YOU need something to keep things fresh, interesting and fun inside your sales organization.

Gimme, Gimme, Gimme

The majority of people will react to what is an immediate gratification or the most immediate point of pain in their sphere. And, unfortunately for most of your sales people and most of your distribution channel, and most of your franchisees and partners, the most immediate pain point is their next Visa bill. Immediate gratification is going to be paying off part of the Visa bill, buying a TV, or some other widget.

As a leader in your organization, the problem for you is that the euphoria you created with that $1,000, $2,000, or $5,000 reward is going to be very short-lived. You will hand it out on Friday and it will be forgotten about by Tuesday – and your investment will have lasted a whopping four days!

Case Study: Thermo Pride

Thermo Pride revived their acquisition and retention program using Odenza’s incentive travel program – the incentives were promoted in newsletters, contractor publications, and throughout their sales offices across North America (you can click here to download it).

The ROI Factor

Remember ROI. The problem is that your ROI is too low on a cash incentive. As soon as that money is spent, it’s gone. There is no residual effect. For those of you into fitness, it’s like the difference between cardio and weights. When you lift weights you get a metabolic residual effect, and you continue to burn calories even after your workout is done; as opposed to cardio where you’re only going to burn calories while you’re actually in motion. The latter is simply inefficient for extended calorie burn.

las-vegas-strip

Compare that to an experiential reward like a quick trip to Las Vegas, or a family trip to Six Flags, or even two tickets to a show or a football game. When you hand that prize out, the recipient immediately gets excited, then there’s the joy and pleasure while the trip is being booked, and then the excitement continues to build in anticipation of having some time off and maybe going somewhere they’ve never been before. After that, you get the memories and the water cooler talk of how great their getaway was.

All of this is without even talking about social media! Imagine the impact as they’re snapping pictures and communicating with coworkers and partners about the fabulous reward they won. And depending on what you give them, you may get years and years of positive return on that investment.

What Options Do I Have?

There are a variety of vacation offers and incentive travel trips you can utilize, which include:

Individual incentives:

This would be a prize for a sales leader and his/her spouse. Given away for meeting pre-set target levels, it’s easy to administer and easy to deliver – cruises, Vegas, a weekend getaway, Napa Valley, or a staycation.

Group incentive travel:

Think meetings or an overall trip for the sales team – even the entire company for meeting a preset profit target. Group meetings let people reconnect; and these days where teams can be spread out, it may be the only chance people get to meet, share ideas, and build comradery.

team-work-group-incentive

Conclusion

Giving a travel incentive as a reward means that you did something. It means you put some effort into thinking about your people’s well-being, and that’s important. We are all competing for talent and we may not be able to go to the extent that Google or Amazon can, but that doesn’t mean that we can’t be a little bit imaginative. Be creative and give your team something that doesn’t break the bank, but at the same time delivers a memorable experience – not to mention the fantastic ROI it can offer you.

To find out more, contact us online, fill out the below form, or call us on 1-866-883-2968.

HVAC-business-promotion-ideas

HVAC Business Promotion Ideas to Increase Profits During Slow Sales Season

By | Home Improvement / HVAC, Increasing Sales / Gross Margins | No Comments

HVAC Business Increases Sales with Vegas and Cruise Purchase Incentives

It’s a well-known fact that even the best companies have slow business periods. For example, retail stores near touristy spots are very busy during the summer months or any time that kids have time off during the school year. This is especially true for establishments like museums. When kids are out of school, families have plenty of time to visit local museums in the area for a day. However, when the tourists leave, so do the profits. Sure, there’s the occasional field trip but museums and vacation spots turn into a no man’s land during the school year. So, it’s important to develop marketing strategies to deal with those slow business periods.

Hunter Heat and Air

John Shirley is the owner of Hunter Heat and Air, a retail store that sells air conditioning and heating units throughout Oklahoma and Texas. When John’s business began to slow down in March, what marketing strategy did he come up with to help his business during this traffic drought?

Shirley decided that Hunter Heat and Air would offer a travel incentive to customers who bought a higher-end or mid-level product. His customers choose between a either Vegas getaway or a Galveston cruise vacation for two.

The Benefits of a Travel Incentive

Travel incentives are a wonderful reward for your customers as they are complimentary vacations. So, customers are offered a special prize because they choose your company’s products over the competition. These getaway offers help to create a sense of urgency which results in deals closing faster. Offering a travel certificate is a great marketing strategy because it rewards both your customers and your business. Your customers get something extra for their money and you get to expand your clientele. Customers will have a lot of great things to say to their friends and family when talking about your business and this special prize. This is very important as word of mouth is one of the most effective marketing strategies.

You’ve sent your customers on a vacation that allows them to make memories with their loved ones that they’ll have for years to come. Who wouldn’t want to brag about such an amazing offer?

It’s true that travel certificates are one of the best rewards you can offer your customers, as you’ll both benefit from it. However, planning this offer is easier said than done. Think about how much work goes into planning your own vacations. Can you imagine doing that for each of your customers? Shirley understood this and decided to hire Odenza Marketing Group to help him with this strategy.
HVAC promotions using travel incentives to increase profits during slow sales season

The Travel Incentive Offer

How did Shirley and Hunter Heat and Air employees fare when they worked with Odenza? Shirley stated that compared to last year, the company saw a 10% increase in sales. This offer also encouraged customers to buy higher-end or more expensive products while simultaneously creating a sense of urgency. Additionally, using these incentives help to create staff excitement and employee enthusiasm. The travel certificates increased sales immensely during the slow traffic month of March and Odenza Marketing Group helped make this entire process a breeze.

How Does Odenza Marketing Group Do It?

Odenza Marketing Group exponentially increased Hunter Heat and Air’s profits during their slow business period, and they can do the same for your business!

Odenza’s goal is to make your special promotion is a success. They understand that, like planning a vacation, it’s impossible to do everything by yourself. So, they’ve assembled a great team of professionals that excel in travel, marketing, and sales. Just ask Concordia University, who named Odenza Marketing Group the number one travel incentives company in North America.

Odenza’s marketing and sales teams have repeatedly won prestigious awards due to their great work and devotion to their customers and clients. Their sales team is a three-time recipient of Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence. Their marketing department has won three prestigious awards from the International Association of Printing House Craftsmen. Odenza also houses a full service travel agency comprised of experienced travel agents. These certified travel agents work with your customers every step of the way to plan their vacation down to the very last detail.

If their successful team doesn’t convince you, then how about the special discounts with airlines, hotels, etc., that Odenza has access to? These discounts help make this offer more affordable. What also helps diminish some of the costs are the destination options Odenza offers. There are many destinations to choose from like Mexico, Disneyland, Vegas, Miami, Orlando and more.

Next time you find yourself confronting a slow season head-on, contact Odenza Marketing Group via the below form to spice up your advertising, generate sales and staff enthusiasm, and get more referrals and new business.

home-remodeling-company-promotion-main

Home Remodeling Company Promotion

By | Airfare Package / Vegas, General Retail, Home Improvement / HVAC, Powerful Closing Tools | No Comments

Home Remodeling: One of Life’s Stresses

One of the busiest and possibly most stressful undertakings in life is home remodeling. Sure, you can consult friends, family members, and magazines for guidance, but mistakes can still be made. This includes buying the first thing you see, making mistakes when it comes to scale, painting the room before buying fabrics and textiles, etc., and it’s very frustrating when you put that much time and effort into something and it doesn’t pay off. Luckily, you can hire professionals like Fasada Home Remodeling Co., which can provide you with some insight.

Fasada Home Remodeling Co.,

Fasada Home Remodeling was founded by Ivica Jukica in 1999. The company’s name translates from Croatian into English as “facade,” which is what the company is all about; focusing on improving the façade of any home. This includes, but isn’t limited to, their customer’s windows, doors, shutters, and blinds, as well as garage doors, stone wall coverings, and staging services at competitive prices. Just ask some of their customers:
– “I had Fasada come in and they were helpful, professional and great at helping. They’re also local, which was a major benefit. Their technician was professional and great at helping. I never had done window repairs before, so I relied heavily on his opinion, and I was confident he wasn’t just giving me the most expensive windows. He was very honest about price points.”

– “When they came in to install the windows, they were clean and efficient in and out. They finished neatly and moved right on to the next project. It was a very great experience. I’m in real estate, so I will definitely be recommending them to others.”

Everyone Needs Help at Times

Fasada Home Remodeling is good at what they do, however, sometimes they need help, as every successful business does from time-to-time. This gives a company a leg up over their competitors, which is exactly what Ivica Jukica wanted to do. “We wanted to stand out from other businesses in our industry. We also wanted customers to recognize the name Fasada when thinking of doing home renovations.” In order to do this, he hired the Odenza Marketing Group to plan a complimentary vacation (or travel incentive) for Fasada’s customers that met a qualifying price of $4,000.
home-reno-promotion-sales.

The Complimentary Vacation

Ivica ran radio advertisements and posted all the information customers needed to qualify for this special prize on the Fasada Home Remodeling website. This included images of the possible destinations as well as special discounts. Overall, the special prize was a big hit for Fasada Home Remodeling, as this complimentary vacation allowed customers to de-stress from the strain that comes with home remodeling. The successful implementation of this special prize was all because of the efficiency of the Odenza Marketing Group.

The Odenza Marketing

Ivica gave the Odenza Marketing Group a 9/10 satisfaction rating, stating that, “Your products and promotional materials were very effective. The price was very reasonable and worked within our budget, we’ve had to keep ordering more because so many customers are excited and want the trip! It’s helped us close a lot of deals, I’m very happy with it, and we’ll continue to use these to promote different products around the store!”

Truthfully, travel incentives are the best special prize you can offer any customer. This complimentary vacation is perfect for finalizing any sale because studies show that customers (and a company’s employees) prefer travel incentives to any other kind of sales incentive. This is because these complimentary vacations allow customers to create memories with their loved ones that they’ll have for a lifetime, as opposed to cash or a gift card that will be quickly spent and forgotten about.

However, planning this kind of offer isn’t an easy one, which is why companies like the Odenza Marketing Group exist. Odenza is also the best travel incentives company in the market, according to a study conducted by Concordia University. They’re a three-time award-winning travel incentives company and, among other perks, you’ll work with experienced travel agents and a sales team that offers complimentary promotional materials and a free consultation before you make your decision. So, you can rest assured that these vacations will be planned correctly, quickly, and efficiently. Just ask Ivica Jukica. He was more than satisfied with the vacations that the Odenza Marketing Group planned for Fasada Home Remodeling, and you will be too.

Conclusion

When your company is hired by a customer to work on/aid them with a project, like home remodeling, you’re providing them with a service that they’ll be grateful for. Take this a step further and reward them for choosing your company over your competitors by rewarding them with a travel incentive. The Odenza Marketing group, in turn, can help you successfully implement this offer into your business.

Fasada Home Remodeling helped their customers and the Odenza Marketing Group helped Fasada Home Remodeling. It’s just one business helping another business out. The Odenza Marketing Group did a great job in planning and executing the travel incentive, Fasada’s employees enjoyed offering it, and customers had an amazing time while on their complimentary vacation. It’s a win-win for everyone and it did wonders for Fasada. So, what are you waiting for? Contact Odenza or fill out the form at the bottom of this page.

hvac-company-travel-incentive

HVAC Promotion Ideas to Increase Sales – Furnace King

By | Airfare Package / Vegas, Cruise Packages, Home Improvement / HVAC | No Comments

HVAC Company Increases Sales with Odenza Cruise and Vegas Certificates

In business, it’s important to understand that you have to spend money to make money. However, it’s not just about spending money, it’s about investing in something that will produce a profit. Think and do your homework before spending your hard-earned money on something. One great way to spend your money and make a profitable investment is through business partnerships with other legitimate and successful businesses.

Business Partnerships

A great idea to further the success and awareness of your business is to partner with other businesses. No matter what type of business partnership you’re getting involved in (competitive partnerships, joint ventures, non-profit partnerships, co-op partnerships, etc.,) it’s always important to make sure that both parties are profiting from it.

In order to generate a successful business partnership, it’s important to conduct research on the company you’re thinking of partnering with. Do your homework, which includes looking into the company’s financial information, verifying customers, calling references, and any other piece of information you’ll need to make the right decision. Also, before signing anything make sure you and the company you’re partnering with are on the same page. Finally, not everyone’s idea of success is the same so make sure you discuss with the other company what you need from them so that you can both benefit from the business partnership you’ve developed.

Once the right precautions are made and everything seems legitimate, then the business partnership can begin. If it’s a successful partnership, then both companies will profit from it in more than one way. Some of these benefits include broadening your technical expertise, labor, and networks. If you’re working with another company, they can help you reach an audience you probably wouldn’t have been able to reach on your own. Also, you’ll be able to discuss new issues and challenges in a way that you couldn’t before. This is especially true for smaller businesses that are just starting out. When smaller businesses partner with different companies, it can really help give them a leg up over their competitors, as they benefit from the knowledge and skills the other company brings to the table and vice-versa.

For example, Furnace King, a small heating and air conditioning maintenance company in Mississauga, ON had a successful business partnership with the Odenza Marketing Group. Odenza Marketing Group employs experienced travel agents that work to plan a complimentary travel incentive for their client’s customers. In this case, the client was Furnace King and it was a great incentive promotion, they saw serious profit and were able to successfully stand out from their competitors.

Offering a travel incentive is a great marketing strategy because, who doesn’t love a free vacation? The operations manager at Furnace King and their customers had nothing but great things to say about the Odenza Marketing Group and the promotion they planned for Furnace King.

HVAC Promotion Increase sales

The Reviews

When talking about the Odenza Marketing Group, Furnace King said, “The service your company provides always exceeds expectations. Anytime we need a follow up with our clients or modifications with our orders you are always very efficient.” She added on to this saying that, “We treat our customers with top priority and we appreciate that you can do the same for us, and for them.”

Just read what some of the customers had to say about the special furnace promotion;

HVAC Promotion Increase sales

– “This was our first cruise ever, so we didn’t know what to expect. We enjoyed every minute of our vacation on the Carnival Sensation… (Lucja S from Toronto, ON).”

– “Our Caribbean Cruise was fantastic!! The friendly and supportive staff of Odenza started off our vacation in a memorable fashion, and it continued on our week-long adventure in the sunny south…Thanks for the great service! We will definitely use Odenza again (Savio D, Brampton, ON)!!”

HVAC Promotion Increase sales

– “We had never used Odenza before, and did not know what to expect from the free travel voucher we got when we purchased an air conditioner. However, there were no gimmicks – we simply loved the hotel Jennifer Sargeant (a travel agent at Odenza) got for us to stay in Vegas – the Excalibur. She really earned her stripes as far as we are concerned, and went above and beyond our expectations… both the flight and entire trip was enjoyable and hassle-free. (Christopher G, Brampton, ON).

These satisfied customers traveled with Odenza Vacations when they bought any of Furnace King’s products during the furnace promotion. It provided their customers with an extra incentive to choose them over their competitors and helped Furnace King to close every sale.

If these reviews aren’t enough, the Odenza Marketing Group and their sales department have won three awards because of their excellence in customer satisfaction and also because of the amazing travel incentives they offer. We were also voted the number one travel incentives company by Concordia University. Finally, with the free marketing materials, and support in print design, promotions, web designs, etc., that our clients receive, it’s hard not to choose Odenza.

This is what we do. We offer well-planned and well thought-out travel incentives to a company’s customers to increase the awareness of their company, their company’s profit, marketability, and to give them an edge over their competitors. It’s what we did when we partnered and worked with Furnace King for their HVAC promotion and it worked for them. This investment can work for your company to. You’ll see the benefits when working with the Odenza Marketing Group

Furnace King – HVAC Promotions

livingroom

Flooring Promotion Ideas to Increase Sales

By | Airfare Package / Vegas, Home Improvement / HVAC, Increasing Sales / Gross Margins | No Comments

Flooring Company Increases Sales with Odenza Vegas Promotion

You could have the greatest business strategy out there, but if you don’t have an effective execution plan, it won’t do you much good. Take Butler Floor & Carpet Co. in Butler, Pennsylvania for example. Their sales manager, Julie Czifra, mentioned that when they offered their customers a travel incentive for investing in their product, it didn’t go over as well as they’d hoped. However, the second attempt worked like a charm. This is because they advertised their special promotion off correctly when they decided to work with Odenza, the leading travel incentives company in the market.

Benefits of Travel Incentives
Offering clients an incentive to invest is one of the best things you can do for them and your company. This is because an incentive is that little extra push that can really help close a sale as it rewards the customer for choosing you over the competition.

Adding on to that, the best incentive you can offer your customers is a travel incentive. It’s better than alternative prizes, like cash, because cash is quickly spent and forgotten. When on a complimentary vacation, however, customers will create memories with their loved ones that they’ll remember for years to come. This includes how they got there in the first place.

As a result, this will not only make your customers happy, but it’ll generate brand loyalty. If they’re happy with your product and their prize, they’ll undoubtedly come back for more. The incentive motivates them to buy and your amazing product keeps them coming back. However, if planned incorrectly a travel incentive can hurt your company and not help it.

Planning and Marketing Correctly
When talking about their special promotion, Butler Floor & Carpet’s sales manager, Julie Czifra, said they offered a travel incentive because they wanted to “increase traffic to our store and bring in some new customers. We thought a Las Vegas giveaway sounded different and attention-grabbing, so we tried it.”

However, it didn’t work at first. Czifra said that the company had a little trouble gaining attention to their special promotion because they didn’t advertise it off as much as they should have. This, in addition to many other reasons, is why offering a travel incentive may not go over as well as a company would hope. Just think of how much planning goes into your own vacations. Can you imagine how much work goes into planning one for all your customers?

If you want to generate a great business strategy, it might be a good idea to hire a company like Odenza to help you.

The Odenza Marketing Group is the leading travel incentives company out there and with success stories like Butler Floor & Carpet Co., it’s easy to see why.

How to Execute An Effective Business Strategy with a Company like Odenza
When talking about their special promotion, Czifra said that they offered their complimentary vacation to their customers that spent $1,000.00 or more on any of their products. They did this because they wanted to offer all their customers the opportunity to take advantage of their special promotion.

The billboard Butler Floor used to advertise the Vegas promotion.
butler-floor-las-vegas

With the help of Odenza, their promotion really paid off! Odenza’s marketing team offer their clients free marketing materials such as posters, balloons, stickers, certificate folders, etc., They also offer their clients promotional support, print and web designs, and copyright services.

The proof of their efficiency isn’t just with their clients like Butler Floor & Carpet Co., but also with various awards that they’ve received. This includes the three awards that their marketing department has received at the Gallery of Superb Printing Awards (an event that’s hosted by the International Association of Printing House Craftsmen, which is an independent network of graphic artists and printing professionals).

The Results
Czifra had nothing but positive things to say about Odenza’s services. She gave them a 10/10 satisfactory rating, stating that, “You provided good marketing materials for our showroom, we thought the certificate was easy to use for our customers, and our rep was extremely helpful, courteous, and provided the best service always. I would definitely recommend you guys to anyone who is looking to run a successful promotional.”

The special promotion excited the staff as well. This lead to happy and satisfied customers, an increase in business and sales, and a competitive edge over the competition as no one else in their market was offering it.

This is another promise from Odenza: exclusivity in your market. They don’t work with any of your competitors so this offer really is unique to your company. Odenza’s marketing team knows how to market a special promotion because of their experienced travel agents and award-winning sales team; they’ve received Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence three times. Finally, Odenza offers their potential clients a free consultation so they can answer any and all of your questions before you decide to hire them. After all, why wouldn’t you take advantage of their services? It worked for Butler Floor & Carpet Co., and they can work for you!