Category Archives: Sports & Entertainment Tickets

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6 Stellar Experiential Giveaway Ideas

By | Airfare Package / Vegas, Cruise Packages, Gaining a Competitive Edge, Hotel / Resort Packages, Sports & Entertainment Tickets, Theme Park Packages | No Comments

When it comes to giving away a gift to your customers, your mind may immediately turn to the likes of gift vouchers, a money prize, a car, and so on.

While gifts such as these can be appreciated, they are ultimately things – and what many people actually prize the most in life are great experiences.

That’s why, in today’s article, I’ll be detailing six fantastic giveaway ideas that all have to do with offering customers experiences that they will appreciate and remember for years to come.

1. Cruise

In terms of experiences, many people never think to go on a cruise as a way of vacationing the world in a different way. But along with the fact that a cruise ship is essentially a massive sea-bound resort, cruises also encourage a unique way of seeing and experiencing different countries.

Whether the ship docks for a day or two, there are plenty of opportunities for all of those aboard to disembark and come back with special memories.

It doesn’t hurt that much of the food and drink on cruises are all-inclusive, too.

2. Vegas

No matter who ask, almost anyone who has been to Vegas will tell you it’s an experience. In many ways a playground for grown-ups, Vegas has evolved in many ways to also be a fun destination for families.

Whether someone wants to unwind with drinks, see how good their poker face is, visit M&M’s World with the kids or take a helicopter ride over the Grand Canyon and enjoy the stunning views, Las Vegas is the perfect jumping off point. And that’s without mentioning the wide range of fantastic restaurants and live shows on offer day after day.

3. Theme park

While not everyone may be interested in experiencing some of the craziest roller coasters out there, theme parks are so much more than just a place to test your adrenaline mettle. Whether you send a customer off to Disneyland or a local amusement park, there’s often plenty to see and do.

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For a local theme park, it could be as simple as tickets for a one-day pass; but if you’re looking to up the ante and send them to a theme park in another state, try to opt for one that is also a resort. That way, if anyone ends up feeling a little theme parked-out, they can always relax by the resort pool with a refreshing cocktail.

4. Resorts

Speaking of resorts, sometimes what the body and mind needs is a few days of pure relaxation and disconnection from the usual day-to-day rat race – and this is what resorts are renowned for offering.

Resorts are also a great giveaway option because they provide customers with choice. They can go to the resort and stay there the whole time if they just need pure rest; or they can enjoy the resort while also heading out on daytrips to check out the surrounding areas.

It‘s a win-win.

5. A Local Escape

As wonderful as a luxury cruise or a flight to Vegas can be, for some the best vacation is a staycation.

Staycations are the perfect time to offer a local escape experience. Your customers don’t have to pack up suitcases or organize for someone to grab their mail and check up on their pets; but they can still experience the joys of unwinding and even experiencing new things in their very own backyard.

A local escape could be something as simple as a 5-day stay at a nearby hotel or providing your customers with the funds necessary to take a little break – and tickets to a few local attractions to boot.

6. Sports/events

Another great local solution is to give customers tickets to an event in their town or nearest city – think sports, concerts, etc. Or, if you’d rather provide the customer with greater choice, you can give them a product such as Odenza’s VIP Ticket Pro, which allows them to choose from thousands of events online and purchase two tickets to the one of their liking.

This variety of choice also means they can opt to attend an event in any major city across the country. For example, they could be going on vacation in another state in the near-future, and happen to realize an artist they like is doing a concert in the city they will be visiting.

Get in touch

What kind of experiential gifts have you given to customers in the past, if any? Be sure to share your experiences in the comments below.

If you want to learn more about experiential gifts such as travel incentives and how they can help you grow your business, you can reach out to us by calling 1-866-883-2968 or by simply filling out the form at the bottom of this page.

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How Do You Get the Most Out of a Travel Incentive?

By | Airfare Package / Vegas, Cruise Packages, Sports & Entertainment Tickets | No Comments

Your Travel Incentive: How to Get the Best Results

This question, just like any other marketing-related question, is an important one to answer. Because no matter what it is your business sells or provides – be it a car dealership or a credit union – promoting any incentive or reward can be integral to both short- and long-term success.

Now, while we could cover an endless torrent of the dos and don’ts of travel incentives, getting the most of out of them often comes down to one key area: is your incentive being marketed everywhere? If that sounds like a broad, blanket statement, it is. And that’s because any good marketing effort is achieved through global exposure. I don’t mean literal global exposure, but rather exposing your offer to your key audience through as many marketing and ad channels as possible.

So whether it’s your ads; your showroom, office, retail locale; or each individual employee; everything and everyone needs to be in on the promotional side of things.

It doesn’t have to be on every channel – just every channel you use

You’ve got a great travel reward you want to advertise. For every car bought in your dealership or 4K TV sold in your store, customers will be given a travel certificate that allows them to go on a quick getaway to Las Vegas at a time of their choosing. It’s an alluring proposition, but you want to get it in front of as many eyes as possible.

Now, we understand that not every business is going to be able to afford TV ads or a promo of the offer up on a billboard, but this is not what dictates success. What dictates success is that this promo is front and center of every channel you do utilize. Only have a budget for social advertising? No problem, just make sure that you use these ads to tell people about the promotion.

If you want to go the radio or TV route, the same rules apply. You don’t have to be investing in myriad channels – you just have to ensure the ones you use are used correctly. But even if you’ve got all your ads sorted and pushing the same message, you then have to account for your place of business.

Embrace all promotional materials

When a business engages Odenza for a travel incentive package, we also provide them with a plethora of promotional materials to make use of: posters, balloons, tent cards, price tags, and much more. We provide these because we know how critical it is for your promotion to have a universal consistency.

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If someone had seen one of your ads and then rushed into your store, only to find it lacks any mention of the promotion, they may understandably be a little confused. And while some may come up and ask about the promotion anyway, others may jump to conclusions – “Oh, I guess the promotion is over” – and leave. Those people are important to your success, and you could’ve just lost them due to a simple but critical oversight.

There’s no problem with making a big deal about a promotion, especially if it has to do with offering customers a vacation. When you have marketing material explicitly stating how customers can get a trip with a certain purchase, you’ll undoubtedly get people’s attention.

Get All Staff Involved

The final key piece of this puzzle is your staff. With the right ads and marketing, as well as promotional materials within your store, you have built a campaign that has hopefully garnered some solid attention. However, all of that attention and interest from prospective customers can be negatively affected if your staff members are not properly informed of the promotion and what it offers.

If you’re offering an incentive, travel or otherwise, then you should spend some time educating staff on what this incentive is and how long it is available for. Is the promotion based on a number of weeks/months or a number of specific sales (e.g. available to the first 100 applicable customers)? What exactly does this incentive get the customer? It could be a 2-day trip to Vegas, a 7-day cruise, VIP tickets to a sporting event, or an offer of the customer’s choosing – and so on.

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You’d also need to train them on the terms and conditions, on what statements they can or cannot make (will your business be handling any associated fees for the trip or will the customer need to cover those?), and the guidance they should give customers that do qualify for one of these incentives – what to do next, who to call, how long the travel voucher or VIP ticket is valid for, etc.

It’s important that everyone in your company has a clear willingness to make the incentives work. The simple fact is they won’t have the same positive effect if they’re only treated as a half-measure. So get everyone involved and behind the effort. Staff who are motivated by the unique challenges and goals of making a promotion work can bring about fantastic results.

We’ve had many clients, past and present, who have gone that extra mile on their own – such as ensuring reception follow a unique promo-based script when answering calls – and they’ve experienced great success. This success is dependent on you and your staff, not on the customers having to go out of their way to learn more about it.

Achieve More with Travel Incentives

There is no doubt that travel incentives are an effective way of increasing sales and bringing in more customers. Odenza’s been in the incentive business for 20 years, and our clients have experienced an average sales increase of 21.8%, far exceeding the industry standard of 15%. It’s important to remember that a travel incentive cannot stand on its own; neither can any other type of incentive of sales promotion.

Your target market needs to know about what you’re offering them. They have to see or hear it in ads, be able to learn about it on your website or social accounts, see confirmations of its existence in-store, and have the ability to discuss it further with your staff. Each step is essential, as the more consistent its presence is, the deeper it becomes integrated into a customer’s thoughts.

Promotions are designed to excite and incentivize people. So make sure you offer the best promotion possible with a solid incentive and a consistent presence across the digital and physical landscapes. To learn more about travel incentives and how they can help your business, simply fill out the form below.

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Effective Closing Tools Gets You More Sales

By | Airfare Package / Vegas, Cruise Packages, Hotel / Resort Packages, Powerful Closing Tools, Sports & Entertainment Tickets, Theme Park Packages | No Comments

Build Up to those Closing Tools

Selling is tricky. It’s hard to convince people to spend their hard-earned money on a product they’re unfamiliar with. The fact of the matter is that you could have the highest quality product on the market, but if you aren’t a good salesman/woman, you won’t get very far. Fortunately, there are sales tactics you can use as closing tools to assist you.

Other than employing great staff and keeping them motivated, the first thing to remember in sales is to not to be too pushy when talking to a customer about your product. Too much pressure will drive the customer away. Also, if you forget that you’re trying to sell something and work towards having a natural conversation with the customer, chances are they’ll be more relaxed and willing to talk to you. When you do this, try to start with closed-ended questions (questions that require only yes and no answers) to loosen the customer up and then work towards open-ended questions (questions that require a little more detail when answering).

Travel Incentives are Great Closing Tools

Once you start talking to the customer, selling becomes a bit easier. However, if they’re still unsure, travel incentives are great closing tools because they offer a customer that little extra push they need to say, “Yes.”

Travel incentives work! Other closing tools include extended warranties or cash discounts, but a recent survey conducted by USA Today found that 93% of customers prefer travel incentives over other incentives. If that isn’t enough, studies also show that businesses who used travel incentives saw a 30% increase in profit. It makes sense, right? Imagine your customers creating memories with loved ones on a vacation and constantly being reminded that you’re the reason they’re there in the first place! Not only are they investing in something they need, but they’re getting rewarded for it.

You can also use travel incentives to up-sell. If there’s a qualifying price to win and the customer is really close to it, as a closing tool, you can ask them if they want to buy something else to qualify for it. They’ll then be tempted to spend a bit more money.

Some customers may be skeptical, but if you give them detailed information, it should ease their minds.

Why Use Odenza?

Odenza is the number one travel incentives company because we understand that, while travel incentives are a great marketing strategy, the process does require a lot of planning and budgeting. Because of this, we offer affordable travel plans that are custom designed for your business. Our certified travel agents help you every step of the way, from planning the promotional ideas and marketing strategies, to developing those closing tools.

Outsourcing is a great idea because, when you hire Odenza, your success is our success. We want your business to profit from our services because it’s our job! You’ll learn through the entire process that selling becomes a lot easier when you have great closing tools, or travel incentives, to offer your customers.