Category Archives: Cruise Packages

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6 Stellar Experiential Giveaway Ideas

By | Airfare Package / Vegas, Cruise Packages, Gaining a Competitive Edge, Hotel / Resort Packages, Sports & Entertainment Tickets, Theme Park Packages | No Comments

When it comes to giving away a gift to your customers, your mind may immediately turn to the likes of gift vouchers, a money prize, a car, and so on.

While gifts such as these can be appreciated, they are ultimately things – and what many people actually prize the most in life are great experiences.

That’s why, in today’s article, I’ll be detailing six fantastic giveaway ideas that all have to do with offering customers experiences that they will appreciate and remember for years to come.

1. Cruise

In terms of experiences, many people never think to go on a cruise as a way of vacationing the world in a different way. But along with the fact that a cruise ship is essentially a massive sea-bound resort, cruises also encourage a unique way of seeing and experiencing different countries.

Whether the ship docks for a day or two, there are plenty of opportunities for all of those aboard to disembark and come back with special memories.

It doesn’t hurt that much of the food and drink on cruises are all-inclusive, too.

2. Vegas

No matter who ask, almost anyone who has been to Vegas will tell you it’s an experience. In many ways a playground for grown-ups, Vegas has evolved in many ways to also be a fun destination for families.

Whether someone wants to unwind with drinks, see how good their poker face is, visit M&M’s World with the kids or take a helicopter ride over the Grand Canyon and enjoy the stunning views, Las Vegas is the perfect jumping off point. And that’s without mentioning the wide range of fantastic restaurants and live shows on offer day after day.

3. Theme park

While not everyone may be interested in experiencing some of the craziest roller coasters out there, theme parks are so much more than just a place to test your adrenaline mettle. Whether you send a customer off to Disneyland or a local amusement park, there’s often plenty to see and do.

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For a local theme park, it could be as simple as tickets for a one-day pass; but if you’re looking to up the ante and send them to a theme park in another state, try to opt for one that is also a resort. That way, if anyone ends up feeling a little theme parked-out, they can always relax by the resort pool with a refreshing cocktail.

4. Resorts

Speaking of resorts, sometimes what the body and mind needs is a few days of pure relaxation and disconnection from the usual day-to-day rat race – and this is what resorts are renowned for offering.

Resorts are also a great giveaway option because they provide customers with choice. They can go to the resort and stay there the whole time if they just need pure rest; or they can enjoy the resort while also heading out on daytrips to check out the surrounding areas.

It‘s a win-win.

5. A Local Escape

As wonderful as a luxury cruise or a flight to Vegas can be, for some the best vacation is a staycation.

Staycations are the perfect time to offer a local escape experience. Your customers don’t have to pack up suitcases or organize for someone to grab their mail and check up on their pets; but they can still experience the joys of unwinding and even experiencing new things in their very own backyard.

A local escape could be something as simple as a 5-day stay at a nearby hotel or providing your customers with the funds necessary to take a little break – and tickets to a few local attractions to boot.

6. Sports/events

Another great local solution is to give customers tickets to an event in their town or nearest city – think sports, concerts, etc. Or, if you’d rather provide the customer with greater choice, you can give them a product such as Odenza’s VIP Ticket Pro, which allows them to choose from thousands of events online and purchase two tickets to the one of their liking.

This variety of choice also means they can opt to attend an event in any major city across the country. For example, they could be going on vacation in another state in the near-future, and happen to realize an artist they like is doing a concert in the city they will be visiting.

Get in touch

What kind of experiential gifts have you given to customers in the past, if any? Be sure to share your experiences in the comments below.

If you want to learn more about experiential gifts such as travel incentives and how they can help you grow your business, you can reach out to us by calling 1-866-883-2968 or by simply filling out the form at the bottom of this page.

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The 3 Essential Components for Running an Exciting Social Media Contest

By | Cruise Packages, Home Improvement / HVAC, Improving Social Media Engagement, Increasing Sales / Gross Margins, Outstanding Marketing, Standing Out from Your Competitors | No Comments

When it comes to running a social media contest, there are a number of important factors to take into consideration, including the prize on offer, the effort and information required of entrants, the best social platforms to use, and more.

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What is a Facebook Like Actually Worth to Your Business?

By | Cruise Packages, Home Improvement / HVAC, Improving Social Media Engagement | No Comments

Facebook is huge! Nowadays, that’s just common knowledge. But a common challenge the millions of small businesses on the network face is determining just how valuable each new Like is worth to them. That’s what I will be covering in this article.

If you’ve ever asked yourself the following questions, read on to find out more:

• Why should I care about a Facebook Like?
• How much money am I actually making off every new Like?
• How can I increase the profits made off these Likes?

The Facebook Like

When it comes to your business page, we’re not talking about when someone “Likes” a post you made; we’re talking about when someone “Likes” your actual page. With each new fan you make, you are presented with a potential customer. Granted, many of your fans may already be customers, but there can be other fans who simply like the content you put out or want to learn more about what you do.

On a basic level, the more Likes your Facebook page has, the better. But determining the actual worth of every single Like does require you to keep some important points in mind.

Why You Should Care About Facebook Likes

Every Like matters, even if not all of them lead to a monetary return on investment (after all, some people may Like your page for other reasons, there might be some spam accounts here or there, and other users may be outside of your area of service – e.g. someone in the UK Liking your Page even though you only serve US customers).

But if you’ve ever asked yourself, “Do I really need to care about Facebook Likes?” – the answer is a resounding “Yes!”

With every Like:

• your social presence grows;
• you have more users who could potentially become customers (I will be looking at this in the next section);
• passionate fans can turn into brand evangelists – they will rave about your business, and word-of-mouth is one of the most powerful forms of marketing in the social space;
• you are now engaging with people on a platform that allows you to keep your business front-of-mind on a long-term basis; and
• your Facebook page is a place where you can build strong relationships with customers and bridge the gap between business and consumer

The worth of a Facebook Like runs deeper than just a tangible dollar value ROI. Every Like is a chance for your business to become more deeply connected with your audience.

How do You Measure the Worth of a Facebook Like?

Now I’m going to provide you with a look at how you can measure the actual monetary worth of a Facebook Like. As these approaches require you to compare a number of metrics against one another, you will need to have already generated money from your Facebook page in the past.

The site Augmo does cover three different measuring systems when it comes to calculating the value of Facebook Likes, but keep in mind that all three require a notable amount of time and effort.

A simpler means of getting a general idea of what a Facebook Like may be worth to your business is via HubSpot’s helpful “Value of a Like” calculator. It presents you with six fields that need to be filled out.

These are:

1. How many Likes your page has
2. How many people “unlike” your page each day (on average)
3. How many times a day you post to your Facebook page (on average)
4. How many clicks your Facebook posts receive (on average)
5. Your site’s conversion rate from Facebook linked posts
6. The average value of each conversion (e.g. $12 per conversion)

As an example, below is a screenshot of a hypothetical page’s performance. They have 1,000 page Likes, but– on average – lose about five followers every day (though this regularly levels out with the same number of new Likes). They post twice a day, get 20 clicks (on average) on their posts, and their conversion rate sits at a respectable 10%.

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When all of these metrics are put together, HubSpot’s calculator returns an average value of $9.55 per Like. Knowing this value is essential, regardless of what your business specializes in. Because say, for example, you’re wanting to make improvements to your jewelry store’s Facebook marketing – knowing the value per Like is an integral piece of the ROI picture.

Increasing the Value of a Facebook Like

A Facebook Like, just like any other signifier of marketing success, is going to be different for all companies. You can use calculations like those mentioned above to get a better idea of the true worth of a Like relative to your business (which could be a big or small number), and then determine whether you may need to make changes in order to increase each Like’s worth.

If you do think some changes are in order, a great way to boost the value of your page Likes is to give your audience a reason to want to buy from you – such as offering a travel certificate with a purchase. An incentive such as a flight to Vegas or 7-day resort stay can help you turn more of your current fans into customers.

One such example is Carleton Refrigeration, an HVAC company that has been offering customers a cruise when they purchase one of two specific York furnace models. Not only have they been marketing this campaign brilliantly across numerous channels, but their Facebook efforts have been top-notch. Below are just some examples of the fantastic effort they have been putting in.

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A key aspect to their successful Facebook efforts has been their regular posts showing customers who have received the cruise certificate after making a qualified purchase. As you can see from the above post, the simple act of uploading this photo and keeping the the campaign front-of-mind has led to some great interaction – 17 people shared this particular post alone, thus increasing Carleton Refrigeration’s reach to hundreds, if not thousands, of more people.

In the below post, you’ll see that they gave the same valuable cruise certificate to a customer by the name of John.

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And guess what John did when he received this great reward? He left a 5-star review for the company with the eye-catching line “CRISIS TO CRUISE,” which even included him talking about the promotion they were running – this is word-of-mouth marketing at its finest. John essentially became a brand evangelist for this small, family-run business.

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Travel incentives improve the value of your Facebook Likes across the board, and can bring in new Likes and conversions, too. What this yields is an end result where each Facebook Like, current and new, is someone who is more invested in your business; which means a greater overall ROI.

Whether you use a travel incentive as part of a promotion or contest on Facebook to grow your Likes and increase their worth, we can help. Find out more about our Facebook marketing and contest services here.

To find out more about our products and how we can help you go above and beyond your competitors, feel free to contact us online, fill out the form below, or give us a call on 1-866-883-2968.


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Small-Town Chevy Dealer Sells Big with Exclusive Escapes

By | Automotive, Cruise Packages, Gaining a Competitive Edge, Hotel / Resort Packages, Powerful Closing Tools | No Comments

Dalhousie, New Brunsick: A Small Town with a Successful Chevy Dealer

In the province of New Brunswick, Canada, there is a small town called Dalhousie. This town has a population of around 3,500 people and rests near the border of Quebec, divided by the Restigouche River. Suffice to say, small towns can always be tough for businesses, and auto dealers are no exception.

While a smaller local population is an understandable concern for any business, it is by no means a barrier to success. With the right offer and approach to promoting it, smaller businesses can experience great success. And this is where the town of Dalhousie comes into play – or, more specifically, an auto dealer in that town.

Small Town, Big Returns

It was only a couple of months ago when a Chevrolet auto dealer called us to enquire about our travel incentive packages and what we could to help them increase their monthly sales numbers – they were averaging between 20 to 25 cars per month. We proposed our Exclusive Escapes product, which allows customers to choose from one of three vacation options upon redemption:

1. A 7-night resort stay (with 3,000 resorts to choose from);
2. A 5-day Carnival Cruise; or
3. A 2-night hotel stay in Las Vegas (including airfare)

The dealer was happy with this package, ordered 30 to start off with, and they got the promotion up and running around the second week of July. For their first, shorter running month of July, they managed to increase their sales numbers to 43 cars; close to a 100% increase on average monthly numbers.

As of writing, they have purchased a total of 114 travel certificates from us, which shows the immense influence these travel incentives have had on buyer behavior. With this success in mind, it reiterates an important point for all businesses, whether they’re involved in the automotive industry or another industry: the size your business does not matter – success is always possible.

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2. The Keys to Success

Regardless of what size your business is, success is typically about hitting higher targets. If you sell 20 cars one month, then perhaps your goal for the succeeding month will be 25, then 30, and so on. Or perhaps success is about maintaining a certain number of sales per month while being able to bolster sales during the typically slower months.

When we started working with this Chevrolet dealership in New Brunswick, their aim was simple: take what they were selling at the time and increase these monthly sales enough to increase profits while also accounting for any expenses associated with the travel promotion.

While there can often be a persistent narrative that success is equal to X number of sales and anything less is below the measure of success, that is simply not true. Chances are your smaller dealership in a town of 3,000 is never going to hit the same sales numbers a major automall in New York is going to.

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It’s imperative that when you’re striving for success you actually know what your measure of success is. As I said, the Chevy dealership wanted to increase sales; and with our travel incentives, they managed to sell almost double the inventory than they usually did. And the amount of money they made from extra sales easily covered any of the costs associated with the incentives and marketing.

If you’re a new business, your first goal of success may be to break even within two to three years (a common aim for many); whereas your goals may shift to X amount of money generated per month later down the line. No two businesses are the same, and depending on your target audience, your local prospects, your competitors, and a wealth of other factors, success needs to be defined and benchmarked in varying ways.

This was very much the case for our Chevy dealership. They were located in a small town, with a population of around 3,500 people, and they wanted to find a way to boost sales beyond their average. With the right incentive and associated strategy, they achieved great results.

Pulling in a Wider Audience

One reason for their success was the pull that their offer had. If you were going to score a trip with a car purchase, it’s the kind of thing that undoubtedly has the power to pique your interest. As a result, this small dealership was able to pull in customers from other areas, including those living on the other side of the New Brunswick-Quebec border.

Their reach expanded from their small town to other towns thanks to the promotion, and the value of the promotion brought a wider customer-base in. Being able to expand your reach and appeal to more people is always a plus, and it can greatly complement your benchmarks for success.

Depending on what your business is and where it is located, you may not have to rely on customers from nearby towns or cities to come in, but there’s no harm in keeping them in mind. Even if you do decide to keep your target audience within your own town or city, having some type of incentive or reward that really adds true value to your product or service offerings will certainly draw in more people, regardless.

Want to talk right now? Call us on 1-866-883-2968 or fill out the form below.

Image sources:

• Main Image (Chevy Dealer) courtesy of Mike Mozart via Flickr, used under Creative Commons 2.0
• Photo of Dalhousie, NB, sourced from www.marinas.com
• Success concept image courtesy of Max Pixel; Creative Commons Public Domain

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3 Ways an NY Dealership Wins with Travel Incentives

By | Automotive, Cruise Packages, Gaining a Competitive Edge, Generating More Referrals, Hotel / Resort Packages, Increasing Sales / Gross Margins, Inspiring Customer Loyalty, Powerful Closing Tools | No Comments

See How this NY Dealership Yields Great Results with Travel Incentives

It goes without saying that New York state is full of competitive auto dealers and auto malls that are slugging it out to win customers business. If you type in “auto dealers in new york state” into Google, unsurprisingly you get hundreds and hundreds of results – and many of these results show dealerships with ratings of 4 stars and higher.

In such a saturated market of well-regarded dealerships, you need to make a good first impression. We’ve spoken about this in the past, such as with Sutherlin Nissan in Florida, but the ways in which travel incentives can be utilized to give your dealership that much desired edge are never a one-size-fits-all affair.

In this blog, the focus is going to be on Driver’s Village in Syracuse, New York – particularly, a client who runs a Kia, Fiat, and Mazda dealership within Driver’s Village.

1. A Competitive Edge

No doubt having a competitive edge over your direct competitors is something you want. But what you may not have otherwise considered are those less obvious competitors – those other companies offering a completely different product/service that your customer is also taking into consideration. In the event your prospective customer opts to invest in that product or service, they may no longer have enough money to invest in buying a new vehicle from your dealership.

Travel incentives provide you with a solid competitive edge. Say, for example, that other product/service a potential customer is considering is a vacation. If buying a car from you meant they could still go on a vacation, but for much less, don’t you think that would give you a competitive edge? And not just against your direct competitors, but the very vacation your customers were otherwise in the midst of funding.

General Manager Willis Amica uses the power of these vacation offers to his advantage, candidly stating, “One thing I alway say is, ‘Hey, you’re gonna buy a car, anyway; you might as well take a vacation.’” It’s simple, but powerful; because suddenly you’re not just a car dealership, but you’re also a place of business that can offer customers an emotionally rejuvenating experience. From time to time, everyone needs a vacation – that invaluable experience of simply letting everything from their day-to-day life go.

2. Postcards

Another approach Willis likes to take is to have customers who end up going on a vacation to send through postcards and/or photos of their trip. Not only does it show him that his customers make use of the provided travel certificates, but it also allows him to show these postcards to other prospective customers. Instead of having generic stock imagery, he has real-world examples of prior customers who had amazing experiences thanks to his dealerships. These authentic examples make new customers feel more confident about the travel offers he and his sales team put forward.

Another important aspect of this practice is that it helps reinforce the positive association customers form with the dealership. If you encourage your customers to send through a postcard or photo of their vacation once they return home, it reminds them of the fact that you’re the reason they were able to go on it in the first place – those fond memories mix with an even stronger fondness and appreciation of your dealership.

3. An Undeniable Perk

Touching on the competitive edge offered by incentives again, another key perk is how travel incentives deviate from the more typical customer rewards such as cashback offers, gas cards, tablet devices, etc. Many of these rewards have become so commonplace and short-lived in terms of the positive affect they have on consumers, that they can hold little perceived value in the long run.

For vacations, however, this perceived value increases substantially. As Willis notes, given travel incentives are infrequently offered when compared to other rewards (such as those mentioned above), they will set you apart. At Odenza, we offer local exclusivity to our clients, which means they don’t have to worry about a nearby competitor being able to offer the same travel product or incentive. This will undoubtedly help your business maintain its competitive edge.

To learn more about our travel incentive products and marketing services, get in touch with us online, fill out the below form, or call 1-866-883-2968.

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Here’s How Sutherlin Nissan Triumphs with Their Travel Incentives

By | Automotive, Cruise Packages, Eye-Catching Showrooms, Gaining a Competitive Edge, Increasing Sales / Gross Margins, Motivating Sales Team / Staff, Outstanding Marketing, Powerful Closing Tools | No Comments

Florida’s Sutherlin Nissan: A Travel Incentive Success Story

“A lot of times when we’re close to making a deal, and the customer’s just not too sure about doing the deal or not, we’ll say, ‘What if we throw in a cruise for two?’ 90 per cent of the time, they say yes.”

Sutherlin Nissan is just one of many dealerships throughout the US that has made use of Odenza’s travel incentives. We’ve said in the past that how effective an incentive is depends on how well it is utilized, and Sutherlin Nissan is a shining example of this.

There are two key ways in which they have used our incentives over the years, and they’re both worth taking into consideration for your business – it doesn’t matter whether you manage a dealership or business in the heart of Florida or not. Great ideas transcend industries, as well as locations.

The two approaches Sutherlin Nissan has often embraced are:

1. As a reward on a spin-the-wheel random prize draw; and
2. As a closing tool

1. Random Prize Draw

If you’ve ever had an issue with getting people into your store, then no doubt you’ve asked yourself this question: “What can I do to make people want to come in?” A big ad campaign may not always be an option given the costs it can bring. In light of this, sometimes the determining factor is the experience you can offer a customer over your competitor – whether they’re next door, a couple of blocks away, or even a town over.

For Sutherlin Nissan, as with most dealerships, their competition is very close by. To create a sense of excitement for customers who came to their dealership, they had a prize wheel. Being able to spin the wheel didn’t necessarily require a prospective customer to even buy anything. There was the chance of a great reward just for stepping foot inside the dealership.

The random prize draw was a great success. Sutherlin Nissan’s General Manager, Lance Lopez, says, “[People] see other customers spinning the wheel, and it creates a lot of excitement. They want to be a part of that.”

Bringing Your Customers In

Now, while you may be thinking, “That’s all well and good, but it doesn’t mean it’d work for me,” you have to consider why a random prize wheel was beneficial for Sutherlin Nissan – it brought more people in and got more eyes on their vehicles.

In general, I know I have walked past plenty of great stores in my life but never set foot in them purely because there was no additional incentive to do so. After all, if there are three shops that all do basically the same thing, I’ll probably be drawn to the one that is putting in a real effort to differentiate itself – lower prices, better return policies, superior customer service, and/or high-quality incentives.

There would be two key factors that would cause me to stop at a dealership. These would be 1)is anything on sale? and 2)what can this dealership offer me that the one across the road can’t? If I saw a sign out front of the dealership that read, “RANDOM PRIZE DRAW! SPIN THE WHEEL AND WIN, GUARANTEED!” then that’s going to pique my interest.

It’s this ability to bring a prospective customer in that can significantly turn the tide for you. Even if the customer in question isn’t actively looking to buy a product you sell, you still have an opportunity to guide them in that direction. You can never underestimate the value of increased foot traffic.

Don’t forget that an additional incentive or random prize also influences the opinion people form about your business. Prize draws and rewards offered for purchases build a strong, positive association between the consumer and your brand. This association is fundamental, because it can lead to any number of positive outcomes:

1. They become a repeat customer;
2. They go out of their way to write a positive review about your business;
3. They tell their friends and family about your business (word-of-mouth marketing); and
4. They become a brand evangelist for your business – someone who never has anything but positive things to say about your business and what you do

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2. Closing Tool

Using a cruise incentive as a closing tool has been a highly successful strategy for Sutherlin Nissan. For Lance Lopez, the experience he has had with our incentive packages over the years have led to a closing rate of about 90%. That means whenever a cruise for two has been offered up to sweeten the car-buying deal, 90% of customers have made the purchase.

Industry averages for auto dealers can differ depending on who you ask, but often you’ll be looking at a closing rate of between 15 to 30%, give or take a couple of percentage points on both ends of that scale. So taking Nissan Sutherlin’s percentage into account, they have a closing rate at least 3 times higher than industry averages.

What Makes it Work

Offering people a cruise is going to sweeten the deal of any sale, but it also comes down to execution. The success at Sutherlin Nissan is also thanks to the fact that Lance and the entire team of dealers were involved in the effort. They took the time to learn about the incentive product they were selling.

With that understanding came the ability to effectively integrate it into their marketing and sales efforts. If you had a dealer fumbling over the details of a cruise or vacation offer, then you’re not going to feel that confident about this value-added incentive.But if a dealer can say, “This is how it works,” and lists the key details of the cruise or the vacation succinctly and without fumbling over themselves, then your response will logically be different.

This is what Sutherlin Nissan have done successfully time and time again over the years – and it’s their ability to sell their cars and these cruise incentives, as well as their enthusiasm, that has led to such exceptional closing rates. Enthusiasm and excitement are infectious – if you and your staff convey that, then your customers will, too.

If you want to find out more about Sutherlin Nissan’s success story or how our products can help your business greatly increase sales, then be sure to check out the YouTube video we embedded earlier of our interview with Sutherlin Nissan, or you can access it below along with a couple more important links.

Want to talk right now? Call us on 1-866-883-2968. Alternatively, you can fill out the form at the bottom of this page and we will get in touch with you as soon as possible.

Additional Links

Interview with Lance Lopez of Sutherlin Nissan
Odenza Reviews – what our travel customers have to say
Odenza Vacations Partners
o WestJet Vacations, Las Vegas Conventions Visitors Authority, Air Canada Vacations,
Carnival Cruise Lines
Contact us online

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How Do You Get the Most Out of a Travel Incentive?

By | Airfare Package / Vegas, Cruise Packages, Sports & Entertainment Tickets | No Comments

Your Travel Incentive: How to Get the Best Results

This question, just like any other marketing-related question, is an important one to answer. Because no matter what it is your business sells or provides – be it a car dealership or a credit union – promoting any incentive or reward can be integral to both short- and long-term success.

Now, while we could cover an endless torrent of the dos and don’ts of travel incentives, getting the most of out of them often comes down to one key area: is your incentive being marketed everywhere? If that sounds like a broad, blanket statement, it is. And that’s because any good marketing effort is achieved through global exposure. I don’t mean literal global exposure, but rather exposing your offer to your key audience through as many marketing and ad channels as possible.

So whether it’s your ads; your showroom, office, retail locale; or each individual employee; everything and everyone needs to be in on the promotional side of things.

It doesn’t have to be on every channel – just every channel you use

You’ve got a great travel reward you want to advertise. For every car bought in your dealership or 4K TV sold in your store, customers will be given a travel certificate that allows them to go on a quick getaway to Las Vegas at a time of their choosing. It’s an alluring proposition, but you want to get it in front of as many eyes as possible.

Now, we understand that not every business is going to be able to afford TV ads or a promo of the offer up on a billboard, but this is not what dictates success. What dictates success is that this promo is front and center of every channel you do utilize. Only have a budget for social advertising? No problem, just make sure that you use these ads to tell people about the promotion.

If you want to go the radio or TV route, the same rules apply. You don’t have to be investing in myriad channels – you just have to ensure the ones you use are used correctly. But even if you’ve got all your ads sorted and pushing the same message, you then have to account for your place of business.

Embrace all promotional materials

When a business engages Odenza for a travel incentive package, we also provide them with a plethora of promotional materials to make use of: posters, balloons, tent cards, price tags, and much more. We provide these because we know how critical it is for your promotion to have a universal consistency.

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If someone had seen one of your ads and then rushed into your store, only to find it lacks any mention of the promotion, they may understandably be a little confused. And while some may come up and ask about the promotion anyway, others may jump to conclusions – “Oh, I guess the promotion is over” – and leave. Those people are important to your success, and you could’ve just lost them due to a simple but critical oversight.

There’s no problem with making a big deal about a promotion, especially if it has to do with offering customers a vacation. When you have marketing material explicitly stating how customers can get a trip with a certain purchase, you’ll undoubtedly get people’s attention.

Get All Staff Involved

The final key piece of this puzzle is your staff. With the right ads and marketing, as well as promotional materials within your store, you have built a campaign that has hopefully garnered some solid attention. However, all of that attention and interest from prospective customers can be negatively affected if your staff members are not properly informed of the promotion and what it offers.

If you’re offering an incentive, travel or otherwise, then you should spend some time educating staff on what this incentive is and how long it is available for. Is the promotion based on a number of weeks/months or a number of specific sales (e.g. available to the first 100 applicable customers)? What exactly does this incentive get the customer? It could be a 2-day trip to Vegas, a 7-day cruise, VIP tickets to a sporting event, or an offer of the customer’s choosing – and so on.

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You’d also need to train them on the terms and conditions, on what statements they can or cannot make (will your business be handling any associated fees for the trip or will the customer need to cover those?), and the guidance they should give customers that do qualify for one of these incentives – what to do next, who to call, how long the travel voucher or VIP ticket is valid for, etc.

It’s important that everyone in your company has a clear willingness to make the incentives work. The simple fact is they won’t have the same positive effect if they’re only treated as a half-measure. So get everyone involved and behind the effort. Staff who are motivated by the unique challenges and goals of making a promotion work can bring about fantastic results.

We’ve had many clients, past and present, who have gone that extra mile on their own – such as ensuring reception follow a unique promo-based script when answering calls – and they’ve experienced great success. This success is dependent on you and your staff, not on the customers having to go out of their way to learn more about it.

Achieve More with Travel Incentives

There is no doubt that travel incentives are an effective way of increasing sales and bringing in more customers. Odenza’s been in the incentive business for 20 years, and our clients have experienced an average sales increase of 21.8%, far exceeding the industry standard of 15%. It’s important to remember that a travel incentive cannot stand on its own; neither can any other type of incentive of sales promotion.

Your target market needs to know about what you’re offering them. They have to see or hear it in ads, be able to learn about it on your website or social accounts, see confirmations of its existence in-store, and have the ability to discuss it further with your staff. Each step is essential, as the more consistent its presence is, the deeper it becomes integrated into a customer’s thoughts.

Promotions are designed to excite and incentivize people. So make sure you offer the best promotion possible with a solid incentive and a consistent presence across the digital and physical landscapes. To learn more about travel incentives and how they can help your business, simply fill out the form below.

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Wolfe Chevrolet Boosts Sales with Travel Incentives

By | Automotive, Cruise Packages, Increasing Sales / Gross Margins | No Comments

Everyone needs a car. True, you can get around in life without one, but it’s no lie that it’s a lot easier to have a car than to not.

Sometimes, however, car dealerships need a little extra help in selling the cars on their lot. This is because there are many different models of cars out there, so it’s tough sometimes for people to decide which car model or make they want.

This is why Wolfe Chevrolet of British Columbia, Canada, decided to partner with the Odenza Marketing Group and offer a travel incentive to every customer that bought a car from their lot. This car dealership promotion gave Wolfe Chevrolet’s customers something extra for their money and helped to dramatically boost Wolfe Chevrolet’s sales.

Why Offer a Travel Incentive?

A travel incentive is a complimentary vacation that any business can reward their customers with for choosing them over the competition. It’s a unique gift and rare opportunity for anyone. After all, it’s not every day that people get to go on a vacation, especially a complimentary one. So, as a business owner, you’re not only impressing your customers with your amazing product, you’re also rewarding them with a unique gift that they’ll really enjoy.

Furthermore, this prize is worth more than cash or gift cards, which are quickly spent and forgotten about. When you send your customers on a complimentary vacation, you’re giving them the opportunity to make memories with their loved ones that they’ll have for years to come. That’s happiness that money can’t buy.

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Wolfe Chevrolet’s Car Dealership Promotion

Steve Woodcock, the general manager at Wolfe Chevrolet, partnered with the Odenza Marketing Group to plan this special car dealership promotion. Referred to in their advertisements as U-Pick Vacations, this special offer gave customers the opportunity to choose between a 4-day/3-night Carnival Cruise, or a 3-day/2-night stay in Las Vegas with roundtrip airfare.

Wolfe Chevrolet offered this special promotion during the months of January and February, which are notoriously slow months for them. This special promotion added value to the offer, resulting in higher-than-average sales numbers.

Employees even enjoyed offering the travel incentive as it really helped to close sales, making their jobs easier. It’s no secret that if your employees are happy, your customers are happy. Therefore, the car dealership promotion was a win-win as it made it a lot easier for employees and Woodcock to finalize sales – and customers not only enjoyed their new cars, but a complimentary vacation. Odenza helped Wolfe Chevrolet, and they can help your business, as well.

The Best Travel Incentives Company

The Odenza Marketing Group is the number one travel incentives company, according to a study conducted by Concordia University. They make travel incentives affordable and easy to add to any business strategy. One reason for their success is how many travel destinations they have to choose from. These include a Carnival Cruise and trips to Las Vegas, Disney World, Hawaii, and many more beloved holiday destinations. No matter what, you’re sure to find something that fits your budget and business strategy.

Odenza’s success is also accomplished through their experienced travel agents, who work directly with your customers to plan their vacations. All you have to do is tell them about the offer and hand them their travel certificate, then Odenza handles the rest.

Finally, Odenza’s 3-time award-winning marketing and sales teams are also at your disposal. Recognized by the likes of Carnival Cruise Lines and International Association of Printing House Craftsmen, Odenza’s marketing and sales teams offer you free marketing materials, copyright services, promotional support, and so much more.

So the next time considering an incentive-driven promotion, choose Odenza to help you plan your special offer to your customers. Wolfe Chevrolet in BC, Canada, took advantage of this effective and unique opportunity and you can, too.

With a free consultation, there’s no pressure to decide right away, and you’ll get all the information you need to make an informed decision. However, if you do decide to work with the Odenza Marketing Group, planning this unique offer will be easy and you’ll reward your customers with a unique and special prize they’ll thoroughly enjoy.

But don’t just take our word for it, check out the wide range of amazing vacation stories our previous travel customers have shared over at Odenza Reviews.

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DirectBuy sees Increase in Sales and Memberships with Odenza Promotion

By | Cruise Packages, Furniture, General Retail, Outstanding Marketing | No Comments

Furniture wholesaler uses Odenza promotion cleverly to increase sales

What is DirectBuy?

When you own your own business, customers may discover some positive things about your company and some negative things. One of your jobs as the owner is to do what you can to eliminate some of these negative things. One company that successfully eliminated some negative opinions is DirectBuy, specifically DirectBuy of Edison, New Jersey.

DirectBuy is a membership buying service for homeowners. Headquartered in Merrillville, Indiana, this company offers discounts to their customers who pay for a membership. The membership discount can be anywhere from 10% to 45% off retail price and includes discounts on over 1,000 products from over 700 different brands. Some of these brands include Mohawk, Lazzaro, Stein World, Elk, Loloi, Vermont Castings, Barca Lounger, etc.,

How can DirectBuy afford to do this? Well, when retail stores buy from furniture manufacturers, they have to make money from the sale. In order to do this, they markup the price of the product, which includes what the store pays to get the product, plus overhead, and what the store needs to make a profit. With DirectBuy, however, these markups don’t apply because the furniture is directly sent from the manufacturer to the customer.

Sounds pretty great, right? DirectBuy claims that it’s the largest members-only franchise in North America. They have locations all over the U.S., some of which are doing pretty well. For example, the DirectBuy in Boston was recognized for its 20 years of participation with the Better Business Bureau (BBB) in October 2007. Also, Direct Buy of Ottawa received the Consumer’s Choice Award for Business Excellence in 2007 and 2008. Finally, various DirectBuy locations in Vancouver and Coquitlam won the Consumers’ Choice Award for Business Excellence in 2008.

However, to get this membership you have to pay an upfront fee which can be expensive. This is where DirectBuy had to come up with an incentive to overcome this possible objection.

DirectBuy’s Membership

When you sign on with DirectBuy, most of the time there is a contract term required. This is why some people might have doubts about investing in a membership.

Edison, New Jersey’s Marketing Strategy

While this might be true in some cases, DirectBuy of Edison, New Jersey discovered a pretty effective marketing strategy to alleviate some of the costs for customers. The branch’s Marketing Manager, Pete D’Auito, outsourced with the Odenza Marketing Group to plan a fun, complimentary 4-day, 3-night cruise promotion. When customers signed up for a membership (or if they were on the fence about it), they’d receive a travel certificate for a cruise that was worth $1,000 (they only had to pay for taxes and airfare, which was made clear to them at the time of purchase).

D’Auito wanted to find a marketing strategy that would encourage customers to invest in the membership. The honesty and legitimacy of the travel incentive really paid off as it gave customers something extra for their money in addition to another reason to buy the membership. When asked about the success of this special promotion, D’Auito said, “No question, the cruise incentive has helped us build our membership base.”
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Benefits of Offering Travel Incentives

Offering a travel incentive is a great marketing strategy for any company. D’Auito and DirectBuy received two benefits; they offered a travel incentive to their customers as a way to gain more memberships, which their customers would easily enjoy and their customers received a complimentary gift for their investment. Other benefits from this kind of offer include generating a healthy sales competition among your employees (which can be a bonding experience), increased loyalty from both the staff and your customers, and the universal appeal of this special prize.

An enjoyable vacation can create a very positive image of your company in your customer’s eyes. It implements a sense of trust and generates loyalty that they’ll want to tell their friends about.

This special prize also has universal appeal. After all, who doesn’t love to go on vacation? Vacations offer a break from life’s stresses. Your customers will be able to relax and create memories with their loved ones that they’ll have for years to come. A travel incentive also has more long-term value than say a gift card, gift with purchase, etc., because of those memories.

Also, a travel incentive provides you with a great marketing strategy as you can offer it as a special prize during a contest or special promotion, or even just as a way to bring customers in. DirectBuy in Edison chose to offer this special prize as a way to get more memberships. All customers had to do was sign up for a membership and they got the Carnival Cruise line vacation planned by the Odenza Marketing Group…simple.

What’s even better is that the Odenza Marketing Group did such a great job in planning this special promotion that all of Edison’s customers had nothing but positive things to say about their vacation. Without the Odenza Marketing Group, DirectBuy of Edison and D’Auito wouldn’t have been able to offer this special prize to their customers.

It’s important to realize that if the trip isn’t planned out correctly and mistakes are made, it defeats the purpose of the marketing strategy. In fact, the negative experience might shine a negative light on your company more-so than if you never offered the vacation in the first place.

The Odenza Marketing Group and How They Can Help Your Business

With that being said, it’s smart to outsource with a company like the Odenza Marketing Group. D’Auito did this for his DirectBuy branch and it worked out very well for him. Planning a special promotion like this one is no part-time task as it’s very time-consuming and things like currency conversion, local laws, local customs, possible language barriers, etc., need to be considered. Also, companies that specialize in travel incentives, like the Odenza Marketing Group, will know how to get their hands on the best deals at hotels and on flights, and of course, on cruises. As mentioned earlier, if mistakes are made when planning this special prize it can really hurt your company, so it really is a good idea to outsource.

When you hire the Odenza Marketing Group, you’ll be working closely with their award-winning sales and marketing teams that offer exclusivity in your area so that you have an advantage over your competitors. They also offer a free consultation with free marketing and support materials so advertising this special promotion off is a breeze. Additionally, according to a study conducted by Concordia University, Odenza is the leading travel incentives company in the market. Also, their certified and very experienced travel agents know exactly what needs to be done so that your customers have a fun, safe, and well-planned vacation. Best of all, the price you pay for this special promotion is very reasonable and according to Pete D’Auito, “The trips are a good investment. It was a great choice.”

This marketing strategy provides you with something to offer your customers that will help close more sales. Don’t forget, you have to spend money to make money and outsourcing with the Odenza Marketing Group is a great investment.

Expanding on How this Marketing Strategy Helped DirectBuy of Edison, New Jersey

Still not convinced? Pete D’Auito, the marketing manager at DirectBuy Edison was very pleased with the service the Odenza Marketing Group provided. He gave Odenza a 10/10 satisfaction rating stating that “I’ve had customers tell me they had more fun on Carnival than on the most expensive cruise liners out there. The trips are a good investment. It was a great choice.” He also really saw the difference in the store’s sales numbers as the special prize really helped them gain many new memberships.

D’Auito wanted something of value to offer his customers when they were on the fence about signing up for a DirectBuy membership. This special offer alleviated some of the membership costs as it gave customers something else for their money besides the discounts. It was that little extra something that D’Auito was looking for to help DirectBuy of Edison, New Jersey. Working with the Odenza Marketing Group to plan this special promotion really paid off for him and DirectBuy as it was an effective marketing strategy.