Category Archives: Driving Repeat Business

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Competing Against the Alternative: How to Finish First

By | Airfare Package / Vegas, Driving Repeat Business, Gaining a Competitive Edge, Industry, Powerful Closing Tools, Standing Out from Your Competitors | No Comments

Do you remember when you had to be good at more than just one thing? You had to be good at your job but you also had to be able to change the oil in your car, switch over the winter tires, you had to be able to sew and cook; in other words, it was common to be able to do a number of things and that’s how we lived. I still remember that you couldn’t be a professional soccer player – you had to be a soccer player and do something else to make a living.

Nowadays you can make a living doing just one thing. What used to be exclusive to the realm of the artist or the professional is now available to all of us.

Specialization

An interesting thing happens when everyone is so specialized. All the specialization leads to less competition. Well, less competition by meaning of a direct competitor; but what increases are the alternatives. So when you’re a business owner, or sales and marketing professional, you’re faced with not only competing against other businesses or people that do exactly what you do, but now you’re also competing against the alternative.

What are the customers’ alternatives?

As specialization continues to increase into the world of super-specialization, what you end up with are many more alternatives for your product – but the alternative of your product may not always be obvious. For example, is your new car competing against a home renovation company? Perhaps new home furniture is competing against the down payment on a new car in your prospective customer’s mind.

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Often they will have to weigh options as to what they will invest in first: a car for the family, getting renovations to their home done, buying new furniture, going on a long-desired vacation, etc. So even if you narrow down your business’s area of specialization, you will still always be vulnerable to these entirely different alternatives. It’s an area of competition that many businesses tend to overlook – especially businesses that sell big ticket items.

The sales team

If you are in sales, you will be impacted by this in a bigger way than just about every other department in your organization. This is because speaking to the customer can’t be a rambling on about your own product. The questions you ask must be geared towards an overall understanding of the parties with whom you are talking.

This will be further complicated for those that are selling into any major decisions such as the purchase of furniture, home improvement services, or a vehicle. The complexity lies by the fact that these decisions are usually made by more than just one person in the family. You are often dealing with your customer and their spouse, and in some cases your customer and their entire family. Once again, it’s the sales department that will have to face this increased complexity right there on the frontline.

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With this in mind, it’s critical for anyone in sales management to teach your people that they’re not just competing against the other specialized competitor; but to also be aware that they are likely competing against another alternative which may not be immediately obvious. This requires a greater emphasis on creating a comfortable rapport with not just the direct person you’re selling to, but the other people that may be “coming along” with them. More time should be taken to ask the customer more questions so that you have the full picture and, as a result, can address those concerns that are within your ability to influence.

Asking the right questions and offering the best answer

Let’s take a look at an example. Say you’re trying to sell a $40,000 car to a mom and dad with two kids who are also wanting to go on a vacation soon. Depending on the financing options they have available to them, the purchase of that $40,000 car may be feasible or they may decide that the better option is to hold off for anywhere between six months to a year so that they can go on a nice summer vacation first. Even if financing, there will still be a deposit.

That’s why it is so important for a salesperson to be able to ask the right questions, to get to know the buyer and family’s financial pain points, and to understand what matters to them on a fundamental level. When you put in the effort, you not only have more opportunities to decipher and address their key concerns, but you also build a rapport and reciprocal trust. It gives you a better chance of making the sale, and removes the proverbial elephant in the room.

For the marketing department, it’s critical to be aware of the most common alternatives to your product or service. Even though you may be in a very small niche as it is, you must still outline and understand the alternatives your customers might be inclined to purchase rather than your product. That way, just like the sales team, you can address these alternatives and find ways to refine your message so that people are more drawn to your products and/or services.

If this alternative did happen to be that a family, and prospective customer, were also hoping to go on a vacation in the next year, then you could cater to this alternative by including a travel certificate as a purchase reward. That way, they end up buying your product and can still go on that much-desired vacation – thanks to you.

The below image shows a couple who experienced exactly this. As the customer, Heather Vos, said: “Our vacation to Las Vegas was amazing! We received this vacation as a gift when purchasing our Nissan.”

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Remember that, no matter the alternative, you need to think beyond your own business. People are constantly weighing their options against their finances to determine what they can afford next. Asking enough questions will help you to establish trust, and an understanding of their needs. Then you can position your pitch, your product and your marketing appropriately and get the sale!

Want to talk right now? Call us on 1-866-883-2968 or fill out the form below.

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Loyalty Programs: How to Make Yours Shine

By | Driving Repeat Business, Industry, Inspiring Customer Loyalty | No Comments

What You Need to Know about Loyalty Programs

A loyal customer is invaluable to any business, but loyalty is something businesses have to earn – both through exceptional service and rewarding those who stick with them. So let’s dive in and take a closer look at what makes for effective loyalty programs and how they can foster truly formidable relationships with your best customers and clients.

Loyalty Programs a closer look

In your day-to-day life, no doubt you’ve encountered loyalty programs. They can go from very basic, fundamental perks to more extensive rewards. A common example is a coffee shop. If you frequent a café, they might give you a stamp card where after purchasing nine coffees your 10th one is on the house. It’s a simple perk that helps incentivize customers to come back.

Loyalty programs can be far more extensive, though. And, naturally, if your business deals in bigger products or services than a $3 or $4 latte, then the reward for a customer’s loyalty should be more substantial. That said, if the primary aspect of your business is them buying high-value products from you each month, then perhaps offering those products for free or at a significantly reduced cost one month to say thank you could do the trick.

Going Beyond Points

Now, while many companies can inspire loyalty with a stamp card or a point system, it is worth being mindful that offering more of the same may not always be a failsafe option. Many businesses, such as Virgin and Amazon (the latter of which I will be discussing further in the next section), have evolved their loyalty programs to have a more stated sense of loyalty and reward.

This kind of loyalty program can push beyond a mere point system, and introduce tiers. Are you a bronze, silver, gold, or platinum member? Each tier can have varying perks that suit different people. Perhaps bronze is for customers who earn a more average wage while gold and platinum are reserved for higher income earners.

But tier systems don’t just have to be opt-in. Tiers could be informed purely by the longevity and lifetime investment of a loyal customer. Have they spent $1,000 with you? Maybe they get a $50 gift card. What about when they reach $5,000? Perhaps they can select one product/service of 20 you’ve listed that equates to $200 in value. Then if they spend $10,000, you can send them on a trip or cruise with a nice travel reward.

It’s important that, no matter how a loyalty program works for you, you maintain transparency. Because when a customer knows exactly what they can get from spending X amount with you or buying a set product X number of times, it gives them unambiguous goals to go for. When a customer has no idea how your loyalty program works, they’re less likely to get into it.

A “Prime” Example

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While it can be pegged, in part, as a subscription-based service, Amazon’s Prime service feels like far more than just that. The initial focus of Prime was on faster deliveries for free. People could sign up to pay a yearly fee that would grant them access to a host of two, one, or even same day delivery items. They could order as often as they wanted, as much as they wanted, and have access to one or all of the aforementioned delivery options.

For those frequented Amazon for a large portion of their shopping needs, Prime was a no-brainer. That yearly fee paid itself back and then some. Since its initial release, Prime now also includes features such as access to video streaming service Amazon Video, music streaming, ad-free Twitch (a live-stream service), and even exclusive discounts on certain products

While you can argue that Prime is no more than an annual subscription service, it’s a service that drives loyalty. Prime differentiates the company from many of its past and contemporary competitors, and the perceived value is significant. Add to that Amazon’s renowned history when it comes to good customer service – a factor of critical important to Amazon’s CEO, Jeff Bezos – and you have a program that continually rewards and incentivizes customers for their loyalty.

Retaining Loyalty at a Brick and Mortar Location

Retaining loyalty from a customer goes beyond predefined programs or rewards. Those perks are certainly effective, but they’re not the be all and end all of why someone chooses your business over a competitor’s. A large part of fostering loyalty can come down to the fundamental experience of what it’s like to do business with you.

It’s this aspect that helps reinforce the value of good service, no matter whether you’re B2C or B2B. How you treat your customers and clients is going to influence their connection with you. Granted this is an obvious point, but it’s a fundamental of loyalty. For example, I used to go to a specific service bay near work every time I needed an oil change, and within the first few visits, the technicians who did the morning shift already knew the most likely reason as to why I was dropping in.

That familiar casual question of “The usual?” is one that is symbolic of you forming a degree of loyalty to a place. But, interestingly, it wasn’t the offer of a free oil change after X number of oil changes that earned my loyalty – so what kept me going back there? Well, it was the service – plain and simple. The employees were friendly, they were great at their jobs, and they would havefollow-up questions to things I mentioned in passing during previous visits.

But what’s important to keep in mind is that there were other dealer and independent service bays just as close to work. But I chose this one over them because I felt like I was more than a customer. If they hadn’t realized I was a regular and if they hadn’t continued conversations at the point where I left off prior, then I would’ve felt no connection or loyalty to them.

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Experience is fundamental. You build a connection and an almost subconscious sense of loyalty in your customers. It doesn’t require some masterplan or deception; it simply requires you to make your customers know you care.

Craft the Ultimate Loyalty Program with Travel Incentives

For 20 years, Odenza has specialized in travel incentives. At little cost to you, the perceived value they can have for your customers is unrivalled. That’s why they’re such a great option as a reward for those who are consistently loyal to your business. Imagine the surprise and elation they will feel when you hand them a travel certificate for a trip to Las Vegas or a luxurious 7-day cruise.

When implementing rewards such as these to an overall loyalty program and strategy, you can development a relationship with your customers that is rarely achieved by your competitors. To find out how our travel incentives can make your loyalty program shine, fill out the form at the bottom of this page or call us at 1-866-883-2968.

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Real Estate Promotion Picks Up Slow Season

By | Driving Repeat Business, Increasing Sales / Gross Margins, Real Estate | No Comments

Real Estate Promotion

Founded in 1983, Sutton Realty believes that the real estate market is driven by highly personalized relationships between a business and their customers. Their top priority is to make customers happy and develop long-term relationships with them; they’re constantly updating their website so that it’s user-friendly and answers any and all questions customers may have. The website also features many resources that can help their customers with their move; this includes links to informative articles and useful apps and websites, a mortgage calculator, a free relocation package, many resources if a customer wishes to sell their home, etc.Sutton Realty is proud of what they offer their customers and they were even happier when their real estate promotion, organized by Odenza’s marketing team, helped to keep this philosophy alive.

One of their realtors, Austin Gangur, talked about the great experience Sutton Realty had with Odenza’s marketing team. Sutton Realty was faced with some challenges because of the slow business season. The real estate promotion, organized by Odenza’s marketing team and referred to as the “Stay and Play” incentive, proved to be an effective marketing strategy. This is because it helped Sutton’s realtors to finalize the sale when they offered their customers a meaningful and unique gift that helped set them apart from the competition. Additionally, it helped them to maintain their relationships with clients during the slow business season, as well as helped them to generate referrals. Finally, the travel incentives also helped to offset some of the higher priced properties that clients would look at.

Not only did Odenza’s marketing team help Sutton Realty with their slow season, customers, and sales, but the real estate promotion also helped with advertising. This was accomplished by providing Sutton Realty with referral cards, posters, web banners, direct mail design and high-resolution images for real estate marketing publications. The ads and travel incentives helped bring customers in, complete the sale, and provided Sutton Realty with referrals.

Travel Incentive

The travel incentive was a great marketing strategy for Sutton Realty and it can be for your business as well. Odenza’s marketing team is the best in the business, as is evidenced by their success with Sutton Realty and many other clients. A lot of it has to do with the work accomplished by Odenza’s marketing team, but some of is because offering your customers a travel incentive is a great marketing strategy for any business.

A travel incentive is a great tool for promoting your business, generating loyal customers, setting you apart from the competition and finalizing the sale (which can sometimes be difficult). It’s also great for your customers because they get more for the money they’re spending. After all, who doesn’t love a vacation? Overall, it’s a win-win for everyone!

Odenza’s Marketing Group was on Sutton Realty’s side when they planned an effective real estate promotion during a slow business period. Why not hire them to be on your side? Travel incentives are a unique and special gift that will help to generate profit, awareness and customer loyalty for your business. It’s not easy to plan a travel incentive, so, do what Sutton Realty did and choose Odenza Marketing Group to help you generate yours. Your customers will thank you and you’ll thank the Odenza Marketing Group.

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La-Z-Boy and Odenza Partner Up for a Winning Promotion

By | Driving Repeat Business, Furniture, Increasing Sales / Gross Margins, Inspiring Customer Loyalty, Manufacturing & Distribution | No Comments

Running a business can be challenging and if you don’t continuously come up with creative and innovative ways to stand out from the competition, you’ll find it very difficult to keep your business afloat. It’s even a challenge for a big company like La-Z-Boy furniture, as they’re no exception to this reality. Therefore, a unique marketing strategy used by them involved offering their customers a complimentary vacation when they bought La-Z-Boy furniture. They were able to execute this furniture promotion successfully by outsourcing and hiring a travel incentives company called Odenza to help them.

La-Z-Boy Furniture

La-Z-Boy, a well-known monster of a company, was founded in 1928 by Edward M. Knabusch and Edwin J. Shoemaker, two cousins from Monroe, Michigan (where the company is still headquartered). It all started with one chair, and since then, the furniture marketing ideas have resulted in the company’s products being sold in thousands of retail outlets as well as store locations throughout the world; the U.S., the U.K., Canada, Germany, Indonesia, Italy, Japan, Mexico, New Zealand, Turkey, and South Africa.

With so many locations, you’d think that this company wouldn’t have to do much in the way of coming up with furniture promotions. However, La-Z-Boy has to find a way to stand out from the competition just as much as any other business in their market. In order to do this, Thom Gessner, one of La-Z-Boy’s general managers, said that they decided to offer travel incentives provided by Odenza.

The Furniture Promotion

The purpose of the furniture promotion was, not only to help La-Z-Boy out financially, but also to help them stand out from the competition by offering a unique prize. Gessner spoke about the company’s experience with Odenza, stating that they were very happy with the results of this furniture promotion. The idea worked like a charm because, among other reasons, everyone loves to go on a vacation.

The Furniture Marketing Strategy

Essentially, when a customer walked into the store and bought a piece of furniture, they’d receive a complimentary travel certificate that was provided by Odenza. They didn’t even have to wait for their furniture to arrive. Each store received their own unique travel certificate for the furniture promotion and, of course, every customer was very happy and grateful. To create an even more effective furniture marketing strategy, the travel certificates were also offered to unsatisfied customers. If an unhappy customer came in, the manager would tell them they could either get a full refund, or take the complimentary travel certificate. This resulted in a lot of unhappy customers becoming very happy customers.

Odenza also helped La-Z-Boy to advertise their furniture promotion off in local newspapers, which highlighted the perfect vacation and the results were amazing. Not only was every goal met, but the results exceeded La-Z-Boy’s expectations. This was especially true because these satisfied customers would tell their family and friends about this furniture promotion, and with social media, this news reached an even wider audience. Gessner was so happy with the results that he told other businesses about it, who got excited about the offer as well.

How Odenza Can Help You

You don’t have to be a large company like La-Z-Boy to take advantage of this opportunity. With all of Odenza’s marketing ideas and travel choices, there are many affordable options that you can take advantage of. Also, as is evidenced by La-Z-Boy’s furniture promotion, Odenza knows what they’re doing. They’ve helped many businesses profit from travel incentives as they care about you and your business, and most importantly, your customers. .

If the testimonial from La-Z-Boy doesn’t convince you, consider this; Odenza’s marketing group received three prestigious awards from the Gallery of Superb Printing Awards. They’re also a three-time recipient of Carnival Cruise Line’s Pinnacle Club for sales excellence and were voted the number one choice for business travel incentives (a study conducted by Concordia University).

Odenza’s marketing group will work with you to find an affordable and effective travel incentive for your business. Odenza cares about the companies they work with; after all, their job is to make sure your company benefits from the promotion. So, why not hire Odenza to help you with a promotion that will benefit your business? You’ll see a big difference in profits earned from the special promotion.

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Loyalty Programs Boost Sales and Repeat Customers

By | Driving Repeat Business, Inspiring Customer Loyalty | No Comments

Owning a business is no longer a simple undertaking…or was it ever? With social media, overpopulation, and more businesses popping up all over the world, it’s now more difficult than ever to own a business. For example, it used to be that if a customer received poor service only their friends and family who would hear about it. Now, however, with review websites and social media, a customer’s bad experience can really hurt your business.Additionally, not only do you have to offer excellent customer service, but you also have to find a unique way to stand out from the competition. A great marketing strategy to aid you in meeting both of these goals is to make a loyalty program for your regular customers.

Know who your repeat customers are

Your repeat customers are the ones who continually come to your store and are loyal to your brand and product. They’re very important, especially for small businesses and it’s important to know who they are. You need to have a strong database and to keep track of these customers in order to make sure you thank them by implementing your loyalty program.

Rewarding your Repeat Customers

These are the people who help keep you in business, so it’s important to reward them for it. Having a loyalty program (also called a customer satisfaction program and for a good reason) can be a huge benefit to your business, especially since studies show that repeat customers spend, on average, 67% more than new customers.

There are also a few benefits in it for you and your business when implementing a loyalty program. As mentioned previously, it’ll help you to stand out from the competition and result in some happy, regular customers. Also, it will let your customers know that they’re special to you, which should already be true if you’ve developed a relationship with them (another important aspect of owning your own business). It’s a fabulous opportunity to reward those who’ve helped you so much in the past and, for a savvy, entrepreneur, it’s also a great way to nab some new customers. Overall, this will increase your sales and help your business to thrive.

But what kind of loyalty program should you offer? A great, and surprisingly inexpensive option, is a travel incentive.

Travel Incentives

Options other than a travel incentive for your loyalty program include money, gift cards, etc., but chances are they’ll forget about this a lot more quickly than they would a vacation. A vacation provides them with an opportunity to create memories with their loved ones. They’ll look back at that time fondly and remember that it was your company that got them there in the first place.

Other benefits for offering a travel incentive include giving your loyal customers that extra push they need to spend a little extra money. You’ll also stand out from the competition and receive an increase in traffic to your website and business. Finally, studies show that customers prefer travel incentives over other prize options. This makes sense because travel opportunities don’t come around that often.

Implementing a new loyalty program may seem daunting at first. Fortunately, outsourcing is available. So, why not go with the number one travel incentives company in the market?

Why Odenza?

According to a study conducted by Concordia University, Odenza is the number one travel incentives company in the market. Additionally, their marketing team has won three Gallery of Superb Printing Awards from the International Association of Printing House Craftsmen. Odenza has also won the prestigious Carnival Cruise Lines, ‘Pinnacle Club,’ award for sales excellence and was recognized for their great vacation packages.

What’s also great is our award-winning marketing team provides you with free marketing materials so the process of offering the gift to your customers will be easy and pain-free. Other services include promotional support, print and web designs, copywriting services, writing of the content, and SEO services. Your best customers will appreciate the unique loyalty programs that your business will offer them.

So, why not trust Odenza to help you with this critical part of your business? You’ll receive the best service money can buy and your customers will thank you for it. Odenza only succeeds if you succeed.

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How to Increase Profits With a Private Sale

By | Driving Repeat Business, Inspiring Customer Loyalty, Powerful Closing Tools | No Comments

Who doesn’t love the VIP treatment? When you own your own business, it’s a great idea to offer private sales to your loyal and best customers.

Additionally, it’s also important to come up with creative and unique ways to bring customers in. One great marketing strategy is to offer a travel incentive at your private event as it will add to the excitement and enthusiasm for your brand.

Private Sales

Private Sales are a relatively new marketing strategy. In 2008 we saw a rise in Private Sales due to the recession. Big brands were finding it tough to push their merchandise and convince their customers to invest. Private sales began offering customers exclusive merchandise to encourage a sense of the VIP treatment.

Studies show that event-based sales are 300% more effective in driving return customers. Basically, it’s a great way to get the word out about your business because it’ll generate buzz and increase brand loyalty. This is especially true when the events are invitation-only. It’ll also push your customers to tell their family and friends about your business or post something about it on social media. It’s true, sometimes they forget, but a private event is a great way to remind them to spread the word about your great business.

Another great option is to use these events to liquidate excess merchandise. Use the products you need to sell for your special items during your private sale.

Private sales will allow you to build relationships with your old and loyal customers, if you haven’t already, and create new relationships with their friends and family members.

Want to make Your Private Event Extra Special?

A great way to make your private event even more special is by offering a travel incentive as a prize in conjunction with the occasion. You’ll show your customers you are really going the extra mile with your event, increasing their chances of coming back next time you send out an invite.

Travel incentives are a great addition to your private sales event that offers your customers something they’ll remember for years to come. Other prize options include money, gift cards, etc., but travel incentives allow customers to create memories with their loved ones. They’ll not only remember what a great time they had, they’ll also remember how they got there in the first place; through your company. You’ll reward them for being a loyal customer with the private event and then really wow them with the vacation.

Furthermore, you’ll see a dramatic increase in profit from offering the travel incentive. A complimentary vacation is a prize that most people want, and it provides customers with that extra push they need to qualify for it (if you have a qualifying price for the incentive). Studies show that when businesses start offering travel incentives, their profits increase and, they not only meet their sales goals, but exceed them. In fact, a study conducted by USA Today revealed that 93% of people prefer travel incentives over other incentives. You and your customers will be very happy with what you both get out of a travel incentive.

Why Odenza?

According to a study conducted by Concordia University, Odenza is the number one travel incentives company in the market.

In addition to free marketing tools, Odenza provides you with expertise from a three-time award-winning marketing team. Furthermore, Odenza has won the prestigious Carnival Cruise Lines, ‘Pinnacle Club,’ award for sales excellence and has been recognized for offering superior customer service.

We also offer promotional support, print and web designs, copywriting services, content writing, and SEO services. Your best customers will no doubt hear about your private event as well as tell their friends and family, which will make your event one to remember.

So, why not trust Odenza to help you with your private sale? Our customers, which includes both you and your customers, will receive the best service money can buy. Odenza only succeeds if you succeed.

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Having a Good Referral Program Can Make All the Difference

By | Driving Repeat Business, Generating More Referrals | No Comments

The Power Behind Word of Mouth

Think about the best way to find a new business; who would you trust more, your friends and family or an advertisement that tells you they’re the best?

A great advertising campaign and an effective marketing strategy are all very important, but word of mouth is the most powerful way to spread the good word (or worse, bad word) about your business. There’s an old saying that a happy customer will tell one person about a business, but an angry customer will tell ten, and with social media, these numbers have increased. When you strip the business aspect away, you’re left with people buying from people. Those people who buy from you refer other people. You don’t want your company to be the one they’re not talking about, or dismissing.  It’s important to have referrals because they acquire consumers that other channels can’t.

Referral Programs are One Way to Get People Talking

To get people talking about your business in a positive way, you need to first earn their satisfaction by providing them with good customer service and making them happy. Once they’re happy, ask them for a referral. Consumers who are happy with your business are glad to recommend you to their friends, but sometimes they forget. Asking them will remind them to do so. When they do refer you, however, it’s important to have an effective referral program.

Not only does a referral program motivate customers to refer your company to their friends and family, it also rewards them for doing so, so you want something that will stand out. Whether you have a big idea or a little idea, you need to offer something to your consumers.  One great option is a travel incentive.

Travel Incentives as a Reward

A travel incentive is a great option for a referral program. Other options include phone calls, emails, gift certificates, discounts, etc., but a recent survey conducted by USA Today found that 93% of consumers prefer travel incentives over other incentives.

A vacation is more memorable than any of the other referral programs just listed. If you offer a client money, chances are they’ll forget about it. People use money for everyday things, but a vacation they’ll remember for a long time to come because of how rare the opportunity is. They’ll create many memories with loved ones, look back on these memories, and be reminded of how they got there in the first place.

However, because travel incentives are a great idea, planning the program can be a bit overwhelming. A great option is outsourcing and a great company to do it with is Odenza.

Odenza is the leading vacation incentives company in the market because, among other things, we have the marketing expertise, rewards, and services you need for a great referral program. In fact, when you take advantage of our services, you’ll pay as little as 1/10th the cost of travel, which will save you time and money.

We also understand that each business is unique, which is especially true when it comes to clientele. This is exemplified by our travel agents who help you plan a unique referral program that’s tailored to your business. This is sure to make your consumers very happy. We also give you travel certificates and materials for your showroom. Your clients will refer your business because, they’ll not only be happy with your services and your company, but also the reward they received for bringing you more business.

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Jewelry and Photography business marketing ideas

By | Airfare Package / Vegas, Cruise Packages, Driving Repeat Business, Gaining a Competitive Edge, Hotel / Resort Packages, Improving Social Media Engagement, Inspiring Customer Loyalty, Jewelry Stores, Outstanding Marketing | No Comments

Jewelry Store and Photography business marketing ideas

A Marketing Strategy that Helps You Stand Out

According to Forbes magazine, there are currently 28 million small businesses in the U.S. alone. This doesn’t include chains or foreign markets that U.S. customers can gain access to via the Internet. So, it’s safe to say that it’s vital to develop fresh, new marketing strategies for your business if you want to stay ahead of the competition. But, what can you do?

One of the best marketing strategies is to host a special event at your store. Special events offer any business benefits including grabbing potential customer’s attention, offering something exciting to feature on an ad, generating excitement for both customers and employees, etc.

To make your special event exciting, you want to show your customers that you value their business and loyalty. So, when you host these special events, you want to feature and offer fun and unique special contests and special prizes.

A great example of a store that offered these fun and exciting special contests and special prizes is Expressions Photo and Jewelry. Just before the Christmas season, Jeremy Klassen, the owner of this fine retail jewelry store that also offers wedding and engagement photography services, wanted to host a jewelry store promotion. Therefore, he (and the Expressions team) organized one of these special events as a marketing strategy to bring local customers in. Klassen said, “We live in a small town, so the mentality is that you need to drive 200-300 km out of town in order to get a good deal or reliable product information.” So, what did he do?

The Jewelry Store Promotion

Expressions Jewelry advertised this special promotion all over Facebook, the radio, in the mail, billboards, and flyers. The special event offered the store something exciting to feature on their ads. It also was used as an effective marketing strategy to clear inventory out from their old store and to promote the Grand Opening of their new store.

The first special event lasted 3 days and was advertised as “giving away a trip a day.” If customers spent $100 or more, they were automatically entered into a drawing to win a travel incentive. If, however, they spent $1500 or more during this jewelry store promotion, they received a travel incentive as a gift.

The second special event was their Ladies’ Night, where they offered their female customers complimentary appetizers and punch. Women were also automatically entered into a draw to win a travel incentive if they filled out a wish list. This wish list consisted of the items they loved in the store, which was then sent out to their significant others just in time for Christmas.

One of the biggest highlights of this special event was, of course, the travel incentive. However, as you can imagine, planning this kind of marketing strategy can take up a lot of time. This special prize wasn’t planned by Expressions Jewelry, or Klassen, alone. The Odenza Marketing Group helped Expressions Jewelry to implement the travel incentive in their jewelry store promotion.

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The Odenza Marketing Group

As you can imagine, planning and implementing this kind of special promotion is very time-consuming, but it’s important that it be planned correctly as there’s little room for error. So, one option is to outsource and hire a company to do some of the planning for you. Since Klassen wanted to offer a travel incentive, he turned to the Odenza Marketing Group.

A travel incentive is a special prize to offer customers because it’s very unique. It’s not every day that someone is sent on a complimentary vacation, and this is especially true if they’re sent on this trip as a reward for buying something they were already planning on buying. Travel incentives are special prizes that really help any business stand out from the competition. This is especially true if you hire the Odenza Marketing Group, as they offer exclusivity to their clients within their market.

Also, if you think that travel incentives might be out of your price range, think again. Expressions Jewelry isn’t a large chain, yet they were able to afford this offer because they hired the Odenza Marketing Group. Additionally, the sales benefits are also evident after the special event ends. After working with the Odenza Marketing Group, Klassen said, “We definitely saw an increase in traffic and it brought us business. Our average sale increased from $1000.00 to $1500.00. Like I said, it’s hard to get locals to buy local here, so it definitely was a success.”

After working with the Odenza Marketing Group, businesses saw an average increase of 21.8% in their sales. This is well over the industry standard (set at 15%) and this success isn’t just because travel incentives practically sell themselves (in addition to your products). This success is also attributed to the fact that the Odenza Marketing Group is a great company to work with.

According to a study conducted by Concordia University, the Odenza Marketing Group is the number one travel incentives company in the market. Their sales team has won Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence three times and their marketing team has won three awards from the Gallery of Superb Printing Awards. They offer you free marketing materials and employ experienced travel agents. You can rest assure that your customers will thoroughly enjoy themselves on their vacation. They’ll thank you for it and you’ll thank the Odenza Marketing Group.

How the Odenza Marketing Group can help Your Business

The Odenza Marketing Group is eager to help you add this unique offer to your marketing strategy just like they did with Expressions Jewelry and their jewelry store promotion. So, make your special event extra special. Marketing is about making your customers happy by finding out what they want. So, why not offer them a complimentary vacation? You have nothing to lose and a lot to gain. Get started by filling out the form at the bottom of this page.