Category Archives: Outstanding Marketing

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How to Run a Brilliant Travel Contest

By | Increasing Sales / Gross Margins, Marketing, Outstanding Marketing | No Comments

Travel is such an effective contest prize. Whether it’s a cruise, a theme park visit, a trip to Vegas or a relaxing 7-day resort stay, everyone loves to have a little R and R.

Throughout this article, I’ll be providing you with fundamental tips and advice on coming up with engaging travel contest ideas and how you can run your contests effectively.

What’s the Appeal?

If any contest is to work, you need to determine the appeal of the prize. This appeal can be broken down into various pieces, but what matters most are the following two questions:

1. Does it possess a universal appeal among your audience?

2. What is the perceived value?

Universal Appeal

Universal appeal is important, so unless your business already specializes in a very niche field that attracts a specific audience, then you’ll probably want to go with a prize that almost anyone would appreciate.

Travel-themed prizes possess consistent relevance for most people. It doesn’t matter if your customer is still saving for a trip or they have all the money in the world to go on one, a vacation is a chance to get away, experience new things, and feel like a true explorer. It’s an appealing pull that is felt by almost everyone.

Even if someone hates flying or would get sea sick on a cruise, there are plenty of local vacation options, as well as opportunities to see other parts of their country – or those of bordering countries.

Perceived Value

What do people love about the grand prizes offered during a contest? Well, along with the actual prizes, the perceived value they have is important. Needless to say, if a customer scores a cruise worth thousands of dollars as a contest prize, they’ll be stoked.

Whether or not you choose to explicitly state what a travel prize’s dollar value is up to you. For the most part, however, travel prizes tend to hold a high perceived value in most consumers’ minds.

Running a Brilliant Travel Contest

Let’s cut to the chase. Contests should be simple or fun; ideally, they should be both. In the end, a contest is your way of getting your company in front of more people – which includes both current customers/clients and prospects.

If part of your objective with the contest is to have more people come into your actual store, then you can organize it so they must enter while in-store. The one caveat with this approach is that it will reduce the reach of your contest unless your store is located in a high-traffic area.

This approach can be good if you’re a smaller, local business. After all, there isn’t much need for you to advertise your contest to people in other states, let alone two towns over. And if all the contest requires is for them to fill out a form in-store, then you’re still keeping the whole thing simple.

When you’re a bigger business with more locations throughout a city, state, or multiple states/provinces, then offering more ways for consumers to enter a contest is going to be a logical step. Again, you want the ways of entering to be simple, even if the contest steps are a little more involved.

Entry forms can be made available online via your website, through email, and on social media. If your contest is less about a form and more about social actions (e.g. like this video, comment, tag a friend, etc.) then you’ll need to ensure you can track each entry efficiently and fairly.

Let’s Have Fun

If your plan is to run a more involved contest, one that goes beyond a simple listing of contact information or tagging a friend in the comments of social posts, then it is imperative to make sure the involved steps are actually enjoyable.

You may run a contest that is a classic “In 25 words or less” or one that encourages contestants to include a photo from the best vacation they’ve been on thus far.

Video contests can be effective, and the same can be said of Instagram contests that require a photo and a caption that utilizes a set hashtag and tag of your company profile. Even though these specific contests require more of the entrant, they’re still easy (and enjoyable) to fulfill.

An Example of Contests Aimed at Current Customers

If one of your travel prize ideas is to reward and maintain loyal customers, then you can look to the approaches used by companies such as Microsoft.

For anyone who has a Microsoft account, they can accumulate what are known as Reward Points any time they purchase a product from Microsoft’s online store (including Xbox game purchases), as well as when they perform Bing searches on mobile and desktop or view news stories linked on Bing’s main page.

Over time, these points can be redeemed to earn online store credit, donate to charities, or to even enter contests such as Microsoft’s Flip and Win.

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Now, obviously not every business has the resources to run such a comprehensive points-based reward and contest system like Microsoft, but it does shine a light on how contests can help businesses keep people engaged and actively using their products and/or services.

For example, if you have loyalty cards that note the amount of money customers have spent at your store over time, you could implement a system whereby once they have spent $1,000 you inform they’re eligible to enter a contest comprising three prizes: a gift certificate at your store, event tickets for two, or a trip to Vegas.

Final Points

As I have reiterated throughout this article, simplicity and fun are key to a good contest – no matter the prize.

Given that travel prizes already offer plenty of appeal in and of themselves, what matters is executing a contest that is going to make people want to get involved. Take the following into consideration when crafting your contest:

Elaborate is fine, arduous is not: it’s perfectly fine to run a contest that may be a bit more involved than filling out a form or commenting on a social post, but make sure all of the steps involved remain simple – people don’t want to endure a contest.

Your prize needs to be deserving of the steps required: a contest prize worth $20,000 can require extra effort from entrants, but don’t assume people will be willing to put in the same kind of effort for a prize only worth $1,000.

Don’t be a snoop: when filling out a form, people don’t want to be providing an excess of personal information – you don’t need to know their home address, nor every single phone number imaginable for you to reach them on. The more you snoop, the less willing they will be to enter.

Use the right voice: again, have fun – it’s a contest, so you want to express the event in a way that will get people excited and invested in it. Also, be mindful of your demographic – are they young, elderly, married, single, young family? What can you say that will get them involved?

Promote it: it doesn’t matter how good a contest or how great its prize on offer is, you need to promote it. Promote it on social; via email; in-store; by investing in some search engine advertising; and, if you have the money to do so, through traditional channels such as print, radio, and TV. But, as always, determine a budget and stick to it – never go beyond it.

Employ the services of a reputable travel prize agency: working with a travel incentive agency will help simplify the process of your contest efforts, but make sure that you engage with the right agency. Odenza is an award-winning travel incentives agency that has been in business for 20 years and is BBB accredited with an A+ rating.

Get in touch

Have you run travel-themed contests in the past? How do you feel they stacked up against other contests you’ve tried? Be sure to share your experiences in the comments below.

If you want to learn more about travel incentives and how they can be used in contests, you can reach out to us by calling 1-866-883-2968 or by simply filling out the form at the bottom of this page.

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The 3 Essential Components for Running an Exciting Social Media Contest

By | Cruise Packages, Home Improvement / HVAC, Improving Social Media Engagement, Increasing Sales / Gross Margins, Outstanding Marketing, Standing Out from Your Competitors | No Comments

When it comes to running a social media contest, there are a number of important factors to take into consideration, including the prize on offer, the effort and information required of entrants, the best social platforms to use, and more.

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Boosting Facebook Posts: The Fundamentals for Success

By | Airfare Package / Vegas, Improving Social Media Engagement, Marketing, Outstanding Marketing | No Comments

There is a tough reality when it comes to Facebook: in spite of its 2 billion+ user base, it can be hard for businesses to stand out on the platform. No matter how big your audience is (100 fans or 100,000 fans), a lot of your organic posts are probably reaching somewhere between 2 to 10% of them. Not that many, right?

So what on earth can you do to increase your social media engagement on the platform and, as a result, get more people invested in your business and the products or services you offer? While it may not always be the most desired answer, it often comes down to paying via ads or boosted posts.

In this blog, I’ll be focusing on boosting Facebook posts, and will cover the following:

• Why you have to pay on social media;

• How much boosting a post costs;

• How to boost a Facebook post; and

• Examples of success

“Why Do I Have to Pay?”

No one wants to have to pay to reach their target audience on social media – it’s a pretty common opinion. But keep this in mind: Facebook isn’t the only social network that chooses what it does and doesn’t show in users’ main feeds.

A similar algorithm that determines a post’s visibility is used by LinkedIn, Instagram, and even Twitter nowadays. If your business is on social media, you are bound to their algorithms, whether you like it or not.

Social networks are like free-to-air TV. They’re free to use and enjoy for the average person, but they are funded by companies advertising on them. Facebook is not alone in wanting your company to invest money in them to achieve greater reach and increase your profits made through the social network.

Cost

One of the best things about boosting a Facebook post is how cheap it can be. You could spend no more than $25 to boost a post for a week, and that could result in thousands of people being reached and social engagement that numbers in the hundreds.

Just take a look at the numbers we hit for a boosted post before we had even used up half the budget. Over 5,000 people were reached, and we had almost 500 social engagements on the post.

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Boosting Facebook Posts

When it comes to paying on Facebook, one of the most affordable options is boosting a post. A boosted post is when you take any everyday post you made on your business’s Facebook page and put some money behind it so it reaches more people. There are no specific objectives to a boosted post beyond the fact that it will reach more Facebook users.

That said, you can still be strategic and opt to boost posts that could foster specific results: contest entries, visits to your site, promoting sales events, encouraging people to Like your page, etc.

You can boost the post at the time of creating it, or come back to it later down the line and boost it retroactively.

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Once you have chosen to boost your post, you’re presented with a few key options to define your audience. Your main options include boosting your post among your current fans, fans and their Facebook friends, and a custom audience (so you choose exactly who you want to reach). If you choose to create a custom audience, you will be presented with the following:

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Options include selecting gender; age range; the location/s of your ideal audience; and additional detailed targeting such as job title, interests, their behavior on Facebook, etc.

With this information on hand, Facebook will give an estimate of how many users you could potentially reach. When you choose how much you’re open to paying in total, that audience estimate will adjust accordingly. As you’d expect, the less you spend, the less people you’ll reach.

Along with the price, you will also select how long you want the boosted post to run for. There are default options of 1, 7, and 14 days, or you can choose a custom end date. Your total budget will then be taken and distributed across those number of days (e.g. $40 over 7 days equates to $5.71 per day). Facebook has further information in their help center here.

An Example of Success

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Above are the results of a boosted post we ran on our Odenza Sports Vacations page. With an investment of $40, the post reached 10,499 people and garnered 313 acts of social engagement, which included 79 clicks through to our offer page.

But what about the kind of results that most businesses are going to want the most? Do boosted posts actually lead to a profit?

The Financial Success of Boosting Facebook Posts

For Odenza’s B2C side (in this case, the Odenza Sports Vacations Facebook page), boosting posts have led to phenomenal results. To give you an indication of just how effective boosting your Facebook posts can be for overall ROI, here are some key results:

• Over the course of one month, we spent $120 on 4 boosted posts through our Odenza Sports Vacations page
• We generated 226 leads, and 16 of these leads became closed bookings
• Our cost per lead was only 53 cents

But how much money did we actually make? Well, on average each booking amounted to around $109. Within two bookings, we had already made our money back. In total, our revenue was $1,747 – that’s a whopping 1355.83% return on investment.

Now we’re not making any promises that you’re going to hit the same kind of ROI, because the success of boosting Facebook posts does depend on a wide range of factors. It goes without saying that if you want to make money off your boosted posts, you’ll want to ensure you’re boosting a post that is about an appealing limited time offer or something like a contest.

Another point worth remembering is that, in general, Facebook is a platform better suited to B2C. Most people don’t jump on Facebook to talk business, but if you’re boosting a post that is offering your average customer something really enticing and exciting, then you’ll have a far greater chance of success. Keep in mind that younger Facebook users tend to be more receptive to contests and/or promotions than older users.

Also ensure that whatever posts you boost have good design – an eye-catching image or video, for example. You’ll want this solid design to be accompanied by copy that breaks down your offer or special in a succinct, understandable manner, and comes with a link to exactly where the customer can redeem the offer.

There is power in boosting Facebook posts when approached correctly. Whether you handle this on your own or have an agency handle it for you, it’s an avenue of social media advertising that is certainly worth pursuing.

If you are looking for easy-to-use and effective prizes for a campaign on Facebook, consider the following:

• Tickets to an event
• Giveaway or cruise promotion
• A trip to Las Vegas

You can see lots of other options here: www.odenzaproducts.com; or you can fill out the below form to learn more about what we offer.

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How to Make Your Dealership Stand Out

By | Automotive, Outstanding Marketing, Powerful Closing Tools, Standing Out from Your Competitors | No Comments

This article originally appeared on LinkedIn.

You have a dealership full of fantastic vehicles for sale, but across from you is another dealer that also offers great vehicles. To your right is another dealership, and to their right there’s yet another. It’s a common scenario that most auto dealers face across the country.

For you, it creates one simple challenge: how on earth do you make your dealership stand out from the rest? For anyone seriously considering a new vehicle, or just a random passer-by, they have so many to choose from. Beyond the vehicles’ manufacturer logos, it can be a bit tough to differentiate. So either you hope they really love the lineup of vehicles you’re selling, or you find a way to command their attention so they give more than a passing gaze.

Know Your Customers and Competition

Your Customers

One of the first essential steps to standing out is getting to know everything you can about your customers and your competitors. First of all, where is your dealership located? Is it in a high-class suburban city area surrounded by neighborhoods comprising mansions? Or is it in a working class part of suburbia where many people earn an average wage?

You need to understand the financial status of your customers, as well as what they consider important in life, to narrow down what and how you should be selling. Chances are a husband and wife who both work full-time and have three kids aren’t going to be taken by a luxury sports car. They want a safe vehicle that can do good mileage on a single tank of gas, has modern amenities with plenty of cargo space, and is built for the long-run.

By knowing who your local – and therefore most frequent – customer base is, it will allow you to refine all other aspects of your dealership, too.

Your Competitors

Naturally, you want to know your competitors. No one ever won a sales war by just “winging it.” What do your competitors do to make their dealerships stand out? Look at things such as signage, which cars they have displayed prominently out front, how their dealers dress, how their dealership is laid out, the promotions they run – even go in and assess how they greet you. What words and accompanying mannerisms do they use?

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Knowing your competitors goes far beyond the physical location, of course. What does their website look like? If they’re on social media, what voice do they employ? Be sure to check their vehicle listings and the language used there. Also of critical importance, and relating to the above point about your customers, how do they treat their customers both in-person and online? If they have great relationships with their customers, you want to find out why.

All of the above matters, because it’s essential to the next point…

Define Your Image and Brand

It’s hard to tell you exactly what to do here, because every dealership differs. But, suffice to say, a luxury brand dealership wouldn’t want to have untidy dealers with dirt on the floors, or horrendously unkempt restrooms.

In the end, though, it doesn’t matter whether you sell Ferraris or Fords, all dealerships should look clean and professional – that’s a given; but differences will naturally exist. For example, Fords are typically family vehicles whereas a Ferrari is more of a one or two-person luxury vehicle. So while having standalone chairs for customers to sit on could make sense in a Ferrari dealership, you may want to have couches at a Ford dealership so that mom, dad, and their two kids can all comfortably rest.

Beyond these basics, however, your image and branding can reflect the emotions and mental associations you want your customers to experience. Blue has been tied to feelings of security of safety – why do you think Facebook, a social network that handles billions of users’ personal data, settled on blue as its dominant color?

The colors you choose for your particular dealership and how they fit into your branding outside of the manufacturer logos can greatly inform the emotional association people form of you. For such emotional links to be effective, those very same feelings must be elicited through your products, customer service, and all other customer-based experiences.

Marketing

We know a lot about automotive marketing here at Odenza: 70% of our clients are in the auto industry. Along with a unique travel promotion being a fantastic way to stand out from the other dealerships around you, you need to have an ongoing and defined marketing strategy.

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This marketing, whether executed through more traditional mediums or newer digital channels, is how you push your dealership beyond the confines of its physical location. In many ways, it’s how you can take your image and your brand and give it that definitive presence it both needs and deserves.

If your target market is the typical family earning an average wage, then drive your entire presence to that. Create images and branding of smiling families going on adventures in your vehicles – the manufacturers you’re working with may have such images for you to utilize. But what about writing blogs about fantastic local road trips, getaways, or festivals that are perfect for families to enjoy?

Do you host a family day at your dealership? It could be something worth considering. If you do, just remember to keep their priorities in mind.

Of course, we understand that there are always parameters when you’re a dealer – there are things you can or can’t do depending on the vehicles you sell. However, parameters are never a barrier to creativity. Once you know your customer base and what your competitors are or are not doing, you can start to build a brand and marketing strategy that appeals to your customers and excels where your competitors are dragging along.

The best way to market is to embrace all channels. You can utilize the traditional avenues when you want to promote something to your local base on a broader level. Digital channels, be they social media, email, blogging, or video-sharing, are a great way to maintain a consistent presence and to build a relationship with your ideal base. Digital marketing also allows for impressively specific micro-targeting.

This way, you maintain an ongoing presence that keeps your dealership front-of-mind so that when you do run a promotion, be it a travel offer or otherwise, those local customers – or even customers one or two towns over – will have a higher likelihood of being driven in. Remember that a promotion still needs to make a real impression. If there isn’t anything of actual value on offer in the eyes of your target market, then you’ll find the ROI significantly lacking.

Want to Stand Out? Get in Touch

For the past 20 years, Odenza has helped auto dealers across North America stand out and succeed through the utilization of travel incentives. With a wide range of incentives to choose from and the ability to help dealers build their presence on and offline, Odenza Marketing Group is committed to helping businesses of all sizes make a mark and, most importantly, succeed.

If you’d like to find out more, be sure to contact us online, fill out the form below, or call us on 1-866-883-2968.

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Incentive Packages: What They Are & How to Use Them

By | Automotive, Eye-Catching Showrooms, General Retail, Jewelry Stores, Marketing, Outstanding Marketing, Powerful Closing Tools | No Comments

When it comes to advertising and marketing, there are so many products and services out there nowadays that it can be hard to fully understand what they do. As Odenza has specialized in the incentive travel market for 20 years, we know that explaining what our packages do is fundamental to clients knowing how they should use them and why they’re so valuable.

In this article, I want to provide you with an overview of what incentive packages are, how they can be used, and provide you with a couple of success stories along the way.

What are Incentive Packages?

As the name suggests, an incentive package – particularly travel incentives, in our case – is a product you can utilize to incentivize prospective customers toward a sale, inspire customer loyalty, and to motivate your team to strive for better results.

Say, for example, you run an auto dealership. You want to up your sales for the month, but you know that more run-of-the-mill offers such as cashback or free fuel for a year don’t bring in as much business as you’d like – and that’s because your local competitors are doing the exact same thing. If you were to throw in a unique incentive such as a 2-night trip to Vegas for two or a 7-day cruise with a vehicle purchase, this can command more people’s attention.

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This is the basic premise of travel incentives and, by extension, incentive packages. They’re a value-added perk for those customers who buy something from you. If you’re looking to motivate your sales team to reach higher benchmarks, then you could use a trip to Vegas as the incentive for the highest achieving team member.

How You Should Use Them

To give you an idea of how these types of incentives should be used, it’s worth talking about one of our myriad success stories: Sutherlin Nissan in Florida, which is headed by GM Lance Lopez. They have been using our travel incentives for years, and this is thanks to the notable success they have had with them. Along with a random prize wheel that allows customers to win a cruise, the same cruise incentive has been used as an effective closing tool.

When one of Sutherlin Nissan’s customers is not 100% sure about buying a vehicle, Lance Lopez notes, “We’ll say, ‘What if we throw in a cruise for two?’ 90 per cent of the time, they say yes.” Hitting such a high closing rate is significant, and a fundamental aspect of this success depends on how you sell these incentives to your customers. So a lazy, half-hearted approach is obviously going to fail. If you don’t care about the incentive, why would your customers?

Be sure to keep these other tips in mind:

Promote your incentive across the board: Whatever marketing or ad channels you make use of on a regular basis, ensure you’re promoting your latest incentive on those channels.

Use collateral in-store: if your business has a brick-and-mortar location, make sure marketing collateral about the incentive is there – table talkers, posters, balloons; Odenza can provide this collateral for you. If your business is purely operated online, then make sure you have banners, CTAs, and other digital collateral/graphics that promote the incentive

Social media: don’t be afraid to regularly remind your customers about your latest incentive promotions across all social platforms you use – and remember that they are powerful marketing channels nowadays

Train staff: Make sure your team is well-versed on the ins and outs of the incentives you’re offering so that they can confidently and enthusiastically explain to customers what the exact perks and parameters of the incentives are.

Is There a Magical Formula to Success?

No, of course not. The best approach will always depend on your business, where you’re located, how many local competitors you have, who your target market is, and much more. But one constant is those tips I mentioned above. If you fail to embrace any of them, it can have a notable impact on the ultimate ROI you get. While it may come off as a cliché, being 100% behind any incentive promotion is the best way of moving toward success.

For example, another Nissan dealership we worked with in Toronto (PDF download), Ontario, hit numbers that were 176% over their sales targets. And part of the reason why this happened is because they had something unique to offer (the incentive itself – a trip for two to Las Vegas), marketing collateral about the incentive was everywhere throughout the dealership, and every salesperson enthusiastically brought the offer to customers’ attention. It was such a success that they extended the promotion for another month and a half. And, similarly to Sutherlin Nissan in Florida, they found the incentives to be a fantastic closing tool for sales.

So while you may need to take time to consider the best approach for your business, whether you run an auto dealership or have your own jewelry store, ensuring this promotion is kept front-of-mind for customers and your staff is one guaranteed, integral constant.

If you want to utilize an incentive to inspire your own staff or sales team (e.g. you’ll be giving a trip or cruise away as a reward), then chances are that value proposition is going to be easier to sell to them. A travel incentive has a longer-lasting, positive effect on morale and productivity. It is certainly going to command more attention and happiness than a small cash bonus, which has a comparatively limited sense of worth – once it’s spent its perceived value vanishes. But with a trip, your staff has the excitement of the trip’s impending occurrence, the joy of the trip itself, the memories and photos and stories to share after the fact… There is a profound longevity to the reward and the experience it offers.

Getting Started

No matter what your business specializes in or whether you want to incentivize customers or motivate your team, travel incentives and other incentive packages are great solutions. To find out more, fill out the form below, contact us online, or call us on 1-866-883-2968.

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This is How Travel Incentives Boost Digital Marketing

By | Airfare Package / Vegas, Improving Social Media Engagement, Marketing, Outstanding Marketing, Standing Out from Your Competitors | No Comments

Travel Incentives Boost Digital Marketing

With digital marketing becoming wider spread and more powerful all the time, chances are your business may have be suffering from the same problem that many others are: having your marketing stand out against the competition. As with any aspect of marketing or advertising, remember that there are no magic tricks when it comes to succeeding. Digital marketing, whether it’s on Facebook or via an email, requires patience, trial and error, refinement, and constant effort.

In more ways than one, digital is the slow-burn approach to marketing. You will often have to spend hours at a time every day just crafting the content that will go out in your emails, social media, on your blog, and much more. However, the good news is there are ways for you to achieve temporary marketing boosts. These boosts have an immediacy to them that help complement the more slow-burn aspects of marketing and, for lack of a better phrase, pick up the slack in the meantime.

So without further ado, let’s jump right into it.

Travel Incentives and Digital Marketing: Perfect Companions

No doubt if you’re on our site, chances are you have an interest in travel incentives or, at the very least, want to learn a bit more about them. In the digital space, travel incentives can be utilized in a wide range of ways, from being a contest prize to simply being the incentive you’re offering in-store for anyone who purchases a certain product or spends X amount of money.

I’ll be showing you a couple of examples in the next section, but it’s always worth accounting for why something like a travel incentive or travel offer can work so well in the digital space. On a fundamental level, it’s really like any other special, limited time offer. Think of Amazon’s Prime Day deals or the Cyber Monday sales that happen the Monday after Black Friday.

The platform doesn’t matter – people want deals, they want great things for less money, and they want things that can better their lives. While you could argue the retail stampedes of Black Friday aren’t exactly bettering our lives, it’s also part of the reason why digital sales and digital shopping has become appealing by comparison. No lines, less likelihood of a sudden inventory shortage. So when you capitalize on the power of digital over traditional brick-and-mortar, it can have tremendous results.

Part of this is due to Millennials. Remember that Millennials are the largest generation in the US, so a company’s success can now lean quite heavily on them. Even industries that were concerned about Millennials not being in a position to buy their products, such as the auto industry, trends and supporting statistics tell a very different story. So with such a large portion of the population falling within the Millennial bracket, you’re looking at a demographic that grew up with and has gone on to fully embrace platforms where digital almost always reigns supreme.

Integrating Incentives with Digital

There are plenty of ways in which you can integrate incentives with your digital marketing efforts (or just your digital presence in general). One such example is how Fasada Home Remodeling, Co. promoted their free trip offers on their website via a “special offers” page.

As owner Ivica Jukica said: “We had a ‘special offers’ page, with details of the offer and images of the possible destinations that the customer could go to with this promotional program.” It helped craft a picture for prospective customers on what they could expect from the experience. And while Fasada’s mean of converting these customers was still ultimately at their brick-and-mortar location, their drive to fully embrace the power of the digital space boosted the campaign even further.

Another example is Visdom Mortgage Solutions, who we helped create and build their Facebook page. In the initial stages of building their social presence online, we focused on a combined effort of organic and sponsored content.

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On the sponsored front, Visdom utilized one of our Las Vegas travel incentives and we incorporated it into a focused and purpose-driven campaign of using that incentive to significantly build their page views, engagement, and overall follower numbers on Facebook.

Our efforts were executed over a period of 76 days and yielded Visdom phenomenal results, taking their page from 0 likes and views to 764 likes and thousands of views and engagement among Facebook users.

Measuring Digital Performance

What’s great about marketing on digital platforms is that almost everything you do is measurable. Whether you’re posting organic content or sponsored content, there are a host of metrics and analytics you can refer to. If you watched the above YouTube video about Visdom, you would’ve seen some real-world examples of the metrics you can have access to on Facebook.

These metrics give you an instant glimpse into how your efforts are working. Is that digital ad really hitting the numbers you wanted? What about sponsored post on LinkedIn or the most recent tweet you threw up on Twitter. The fact that most online metrics are also real time means you can identify your successes and shortcomings in the digital space and make alterations and refinements as needed.

This type of immediate insight and analysis is perfect when it comes to promoting travel incentives through digital channels. A value-added product such as an incentive will command plenty of attention, so being able to track how your promotional efforts for it perform online is invaluable.

If you want to learn more about how travel incentives can help your digital marketing efforts, be sure to get in contact with us online or fill out the form at the bottom of this page. Want to talk right now? Then give us a call us on 1-866-883-2968.