Category Archives: Inspiring Customer Loyalty

ny-dealership-syracuse

3 Ways an NY Dealership Wins with Travel Incentives

By | Automotive, Cruise Packages, Gaining a Competitive Edge, Generating More Referrals, Hotel / Resort Packages, Increasing Sales / Gross Margins, Inspiring Customer Loyalty, Powerful Closing Tools | No Comments

See How this NY Dealership Yields Great Results with Travel Incentives

It goes without saying that New York state is full of competitive auto dealers and auto malls that are slugging it out to win customers business. If you type in “auto dealers in new york state” into Google, unsurprisingly you get hundreds and hundreds of results – and many of these results show dealerships with ratings of 4 stars and higher.

In such a saturated market of well-regarded dealerships, you need to make a good first impression. We’ve spoken about this in the past, such as with Sutherlin Nissan in Florida, but the ways in which travel incentives can be utilized to give your dealership that much desired edge are never a one-size-fits-all affair.

In this blog, the focus is going to be on Driver’s Village in Syracuse, New York – particularly, a client who runs a Kia, Fiat, and Mazda dealership within Driver’s Village.

1. A Competitive Edge

No doubt having a competitive edge over your direct competitors is something you want. But what you may not have otherwise considered are those less obvious competitors – those other companies offering a completely different product/service that your customer is also taking into consideration. In the event your prospective customer opts to invest in that product or service, they may no longer have enough money to invest in buying a new vehicle from your dealership.

Travel incentives provide you with a solid competitive edge. Say, for example, that other product/service a potential customer is considering is a vacation. If buying a car from you meant they could still go on a vacation, but for much less, don’t you think that would give you a competitive edge? And not just against your direct competitors, but the very vacation your customers were otherwise in the midst of funding.

General Manager Willis Amica uses the power of these vacation offers to his advantage, candidly stating, “One thing I alway say is, ‘Hey, you’re gonna buy a car, anyway; you might as well take a vacation.’” It’s simple, but powerful; because suddenly you’re not just a car dealership, but you’re also a place of business that can offer customers an emotionally rejuvenating experience. From time to time, everyone needs a vacation – that invaluable experience of simply letting everything from their day-to-day life go.

2. Postcards

Another approach Willis likes to take is to have customers who end up going on a vacation to send through postcards and/or photos of their trip. Not only does it show him that his customers make use of the provided travel certificates, but it also allows him to show these postcards to other prospective customers. Instead of having generic stock imagery, he has real-world examples of prior customers who had amazing experiences thanks to his dealerships. These authentic examples make new customers feel more confident about the travel offers he and his sales team put forward.

Another important aspect of this practice is that it helps reinforce the positive association customers form with the dealership. If you encourage your customers to send through a postcard or photo of their vacation once they return home, it reminds them of the fact that you’re the reason they were able to go on it in the first place – those fond memories mix with an even stronger fondness and appreciation of your dealership.

3. An Undeniable Perk

Touching on the competitive edge offered by incentives again, another key perk is how travel incentives deviate from the more typical customer rewards such as cashback offers, gas cards, tablet devices, etc. Many of these rewards have become so commonplace and short-lived in terms of the positive affect they have on consumers, that they can hold little perceived value in the long run.

For vacations, however, this perceived value increases substantially. As Willis notes, given travel incentives are infrequently offered when compared to other rewards (such as those mentioned above), they will set you apart. At Odenza, we offer local exclusivity to our clients, which means they don’t have to worry about a nearby competitor being able to offer the same travel product or incentive. This will undoubtedly help your business maintain its competitive edge.

To learn more about our travel incentive products and marketing services, get in touch with us online, fill out the below form, or call 1-866-883-2968.

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Hundred-Year Retailer Closes its Doors – What are the Lessons?

By | General Retail, Inspiring Customer Loyalty, Marketing | No Comments

This article originally appeared on LinkedIn.

When I first heard that Ingledew’s was closing its doors after 100 years in business my first reaction was, Humph – oh well, there goes another one.

After all, the media has been filled with the news of retailer bankruptcies rising and rising for the past few years. One of the most popular recent TED talks is of Dan Bell, who filmed the urban decay of dead shopping malls. Apparently, nobody goes to the mall anymore or malls have been totally over built, again the message is the same: retail is dying.

RETAIL IS ALIVE AND WELL… thank you very much!

Here in Vancouver where I live, and quite literally across the street from where our offices are, there’s a mall called Brentwood Mall. Brentwood Mall is going through a multimillion-dollar revitalization. The parking lots, which are massive and common in most malls, are being replaced with residential towers. There is a new train station that opened a few years ago right across the street, and the entire neighborhood is being rebuilt. In the center of this all is a mall!

The same is going on 15 miles away at another mall called Oak Ridge. And another 15 miles away in another direction is Designer Outlets, the high-end outlet mall close to the airport and linked with the subway station. Last year a massive shopping center with a Cabela’s opened up across the river.

WHY DO PEOPLE SHOP?

Just this weekend my wife and two daughters, along with their aunts, all jumped in their cars and drove 30 miles to get together with all the sisters and spend the day shopping for new summer clothes.

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Retail’s future is not in its utility, but in the experience. People have not lost their desire for an experience, entertainment, or the bonding with friends and family. What people are looking for is proximity, a vibrant atmosphere, a connection with people, experiences that add value to their lives. Seems to me that Ingledew’s failed to offer all of these things.

6 STEPS THAT COULD HAVE SAVED INGLEDEW’S

1. Move away from the common lines sold at Nordstrom’s, the Bay, etc., and move towards premium brands at lower volume and higher prices.

2. Calculate the cost of the promotional discounting going on, 30% off, 50% off, 70% off these traditional products as mentioned above. The savings from the discounting can be pushed into a larger marketing budget.

3. Move more money towards female influencers and fashion forward influencers on social media.

4. Utilize more events, more giveaways, more prizes. Think more towards experiential rewards.

5. Customers are active on social media, so look for creative ways to place your product inside their lives. Think about tickets to a show and a customer snapping herself on a date with her new heels at a concert or show, or even a vacation incentive with her new sandals on a beach.

6. Don’t forget about your staff: training on the new products, involving them in social media, involving them in how your product is used. Leverage your staff to also be your brand ambassadors.

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YOU’RE NOT DEAD… THINK EXPERIENCE VS PRODUCT!

Life is not over for retailers but I fear, in the short term, it is going to be a lot tougher. But retail is not dead; it’s just changing. Think about how you can be more deeply involved in the experience with your product and your consumers. Your involvement in their lives is not over at the cash register, it’s just beginning – but you’ve got to bring some imagination to your marketing.

This is a 100-year-old company selling shoes and I, as a resident of the city, arguably their target market, had never heard of them. I buy shoes – I have a lot of shoes. And yet I had never heard of this company.

Only after hearing about their bankruptcy did I go and look at their website, and you know what I found? Really nice shoes. Those were my exact comments to my wife: “These are really nice shoes.”

When you’re in retail, your only job is to move product. In most cases, you don’t make the product, so you don’t have to worry about sourcing materials, manufacturing – maybe a little distribution if you have a warehouse, but really it’s just about pushing product.

And pushing product out the door is all about sales and marketing. Given the pressures on both of these fronts, the singular solution is creativity.

A LITTLE HUMILITY GOES A LONG WAY

I’m sorry, but thinking outside the box, coming up with innovative ways to market and sell… well that’s your only job. No, of course not everything’s going to work, but that’s part of the gig. You must not only be smart enough, but also a little humble. Good retail marketers know they must stay on top of technology and trends; but they have to experiment. You should try new things.

I talk to retailers every day and it’s the most common trait that I have found: this general unwillingness to be creative. You find your comfort zone, you have a good month, a good quarter, maybe even a good year, and that’s it. Maybe you think you have found the holy grail of marketing and retail because you’ve stitched together a few back to back periods with sales and profit growth.

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WHERE’S THE INNOVATION?

70% of our customers are retailers, so I have a vested interest in trying to get a message out to anybody who’s in retail that will listen. Open your eyes, open your ears, and let ideas flow. Try things, experiment – not everything is going to work, but that’s okay. Your job is to push product, and your job is to market and sell it, and you’ve got to continually find new, innovative, and creative ways to do it.

I don’t believe retail is dead; I believe retailers will succeed. So let fresh ideas through, and try some things that you may not have thought of – your very survival depends on it.

If you’d like to find out how Odenza can help, be sure to contact us online, fill out the form below, or call us on 1-866-883-2968.

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Loyalty Programs: How to Make Yours Shine

By | Driving Repeat Business, Industry, Inspiring Customer Loyalty | No Comments

What You Need to Know about Loyalty Programs

A loyal customer is invaluable to any business, but loyalty is something businesses have to earn – both through exceptional service and rewarding those who stick with them. So let’s dive in and take a closer look at what makes for effective loyalty programs and how they can foster truly formidable relationships with your best customers and clients.

Loyalty Programs a closer look

In your day-to-day life, no doubt you’ve encountered loyalty programs. They can go from very basic, fundamental perks to more extensive rewards. A common example is a coffee shop. If you frequent a café, they might give you a stamp card where after purchasing nine coffees your 10th one is on the house. It’s a simple perk that helps incentivize customers to come back.

Loyalty programs can be far more extensive, though. And, naturally, if your business deals in bigger products or services than a $3 or $4 latte, then the reward for a customer’s loyalty should be more substantial. That said, if the primary aspect of your business is them buying high-value products from you each month, then perhaps offering those products for free or at a significantly reduced cost one month to say thank you could do the trick.

Going Beyond Points

Now, while many companies can inspire loyalty with a stamp card or a point system, it is worth being mindful that offering more of the same may not always be a failsafe option. Many businesses, such as Virgin and Amazon (the latter of which I will be discussing further in the next section), have evolved their loyalty programs to have a more stated sense of loyalty and reward.

This kind of loyalty program can push beyond a mere point system, and introduce tiers. Are you a bronze, silver, gold, or platinum member? Each tier can have varying perks that suit different people. Perhaps bronze is for customers who earn a more average wage while gold and platinum are reserved for higher income earners.

But tier systems don’t just have to be opt-in. Tiers could be informed purely by the longevity and lifetime investment of a loyal customer. Have they spent $1,000 with you? Maybe they get a $50 gift card. What about when they reach $5,000? Perhaps they can select one product/service of 20 you’ve listed that equates to $200 in value. Then if they spend $10,000, you can send them on a trip or cruise with a nice travel reward.

It’s important that, no matter how a loyalty program works for you, you maintain transparency. Because when a customer knows exactly what they can get from spending X amount with you or buying a set product X number of times, it gives them unambiguous goals to go for. When a customer has no idea how your loyalty program works, they’re less likely to get into it.

A “Prime” Example

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While it can be pegged, in part, as a subscription-based service, Amazon’s Prime service feels like far more than just that. The initial focus of Prime was on faster deliveries for free. People could sign up to pay a yearly fee that would grant them access to a host of two, one, or even same day delivery items. They could order as often as they wanted, as much as they wanted, and have access to one or all of the aforementioned delivery options.

For those frequented Amazon for a large portion of their shopping needs, Prime was a no-brainer. That yearly fee paid itself back and then some. Since its initial release, Prime now also includes features such as access to video streaming service Amazon Video, music streaming, ad-free Twitch (a live-stream service), and even exclusive discounts on certain products

While you can argue that Prime is no more than an annual subscription service, it’s a service that drives loyalty. Prime differentiates the company from many of its past and contemporary competitors, and the perceived value is significant. Add to that Amazon’s renowned history when it comes to good customer service – a factor of critical important to Amazon’s CEO, Jeff Bezos – and you have a program that continually rewards and incentivizes customers for their loyalty.

Retaining Loyalty at a Brick and Mortar Location

Retaining loyalty from a customer goes beyond predefined programs or rewards. Those perks are certainly effective, but they’re not the be all and end all of why someone chooses your business over a competitor’s. A large part of fostering loyalty can come down to the fundamental experience of what it’s like to do business with you.

It’s this aspect that helps reinforce the value of good service, no matter whether you’re B2C or B2B. How you treat your customers and clients is going to influence their connection with you. Granted this is an obvious point, but it’s a fundamental of loyalty. For example, I used to go to a specific service bay near work every time I needed an oil change, and within the first few visits, the technicians who did the morning shift already knew the most likely reason as to why I was dropping in.

That familiar casual question of “The usual?” is one that is symbolic of you forming a degree of loyalty to a place. But, interestingly, it wasn’t the offer of a free oil change after X number of oil changes that earned my loyalty – so what kept me going back there? Well, it was the service – plain and simple. The employees were friendly, they were great at their jobs, and they would havefollow-up questions to things I mentioned in passing during previous visits.

But what’s important to keep in mind is that there were other dealer and independent service bays just as close to work. But I chose this one over them because I felt like I was more than a customer. If they hadn’t realized I was a regular and if they hadn’t continued conversations at the point where I left off prior, then I would’ve felt no connection or loyalty to them.

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Experience is fundamental. You build a connection and an almost subconscious sense of loyalty in your customers. It doesn’t require some masterplan or deception; it simply requires you to make your customers know you care.

Craft the Ultimate Loyalty Program with Travel Incentives

For 20 years, Odenza has specialized in travel incentives. At little cost to you, the perceived value they can have for your customers is unrivalled. That’s why they’re such a great option as a reward for those who are consistently loyal to your business. Imagine the surprise and elation they will feel when you hand them a travel certificate for a trip to Las Vegas or a luxurious 7-day cruise.

When implementing rewards such as these to an overall loyalty program and strategy, you can development a relationship with your customers that is rarely achieved by your competitors. To find out how our travel incentives can make your loyalty program shine, fill out the form at the bottom of this page or call us at 1-866-883-2968.

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La-Z-Boy and Odenza Partner Up for a Winning Promotion

By | Driving Repeat Business, Furniture, Increasing Sales / Gross Margins, Inspiring Customer Loyalty, Manufacturing & Distribution | No Comments

Running a business can be challenging and if you don’t continuously come up with creative and innovative ways to stand out from the competition, you’ll find it very difficult to keep your business afloat. It’s even a challenge for a big company like La-Z-Boy furniture, as they’re no exception to this reality. Therefore, a unique marketing strategy used by them involved offering their customers a complimentary vacation when they bought La-Z-Boy furniture. They were able to execute this furniture promotion successfully by outsourcing and hiring a travel incentives company called Odenza to help them.

La-Z-Boy Furniture

La-Z-Boy, a well-known monster of a company, was founded in 1928 by Edward M. Knabusch and Edwin J. Shoemaker, two cousins from Monroe, Michigan (where the company is still headquartered). It all started with one chair, and since then, the furniture marketing ideas have resulted in the company’s products being sold in thousands of retail outlets as well as store locations throughout the world; the U.S., the U.K., Canada, Germany, Indonesia, Italy, Japan, Mexico, New Zealand, Turkey, and South Africa.

With so many locations, you’d think that this company wouldn’t have to do much in the way of coming up with furniture promotions. However, La-Z-Boy has to find a way to stand out from the competition just as much as any other business in their market. In order to do this, Thom Gessner, one of La-Z-Boy’s general managers, said that they decided to offer travel incentives provided by Odenza.

The Furniture Promotion

The purpose of the furniture promotion was, not only to help La-Z-Boy out financially, but also to help them stand out from the competition by offering a unique prize. Gessner spoke about the company’s experience with Odenza, stating that they were very happy with the results of this furniture promotion. The idea worked like a charm because, among other reasons, everyone loves to go on a vacation.

The Furniture Marketing Strategy

Essentially, when a customer walked into the store and bought a piece of furniture, they’d receive a complimentary travel certificate that was provided by Odenza. They didn’t even have to wait for their furniture to arrive. Each store received their own unique travel certificate for the furniture promotion and, of course, every customer was very happy and grateful. To create an even more effective furniture marketing strategy, the travel certificates were also offered to unsatisfied customers. If an unhappy customer came in, the manager would tell them they could either get a full refund, or take the complimentary travel certificate. This resulted in a lot of unhappy customers becoming very happy customers.

Odenza also helped La-Z-Boy to advertise their furniture promotion off in local newspapers, which highlighted the perfect vacation and the results were amazing. Not only was every goal met, but the results exceeded La-Z-Boy’s expectations. This was especially true because these satisfied customers would tell their family and friends about this furniture promotion, and with social media, this news reached an even wider audience. Gessner was so happy with the results that he told other businesses about it, who got excited about the offer as well.

How Odenza Can Help You

You don’t have to be a large company like La-Z-Boy to take advantage of this opportunity. With all of Odenza’s marketing ideas and travel choices, there are many affordable options that you can take advantage of. Also, as is evidenced by La-Z-Boy’s furniture promotion, Odenza knows what they’re doing. They’ve helped many businesses profit from travel incentives as they care about you and your business, and most importantly, your customers. .

If the testimonial from La-Z-Boy doesn’t convince you, consider this; Odenza’s marketing group received three prestigious awards from the Gallery of Superb Printing Awards. They’re also a three-time recipient of Carnival Cruise Line’s Pinnacle Club for sales excellence and were voted the number one choice for business travel incentives (a study conducted by Concordia University).

Odenza’s marketing group will work with you to find an affordable and effective travel incentive for your business. Odenza cares about the companies they work with; after all, their job is to make sure your company benefits from the promotion. So, why not hire Odenza to help you with a promotion that will benefit your business? You’ll see a big difference in profits earned from the special promotion.

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Loyalty Programs Boost Sales and Repeat Customers

By | Driving Repeat Business, Inspiring Customer Loyalty | No Comments

Owning a business is no longer a simple undertaking…or was it ever? With social media, overpopulation, and more businesses popping up all over the world, it’s now more difficult than ever to own a business. For example, it used to be that if a customer received poor service only their friends and family who would hear about it. Now, however, with review websites and social media, a customer’s bad experience can really hurt your business.Additionally, not only do you have to offer excellent customer service, but you also have to find a unique way to stand out from the competition. A great marketing strategy to aid you in meeting both of these goals is to make a loyalty program for your regular customers.

Know who your repeat customers are

Your repeat customers are the ones who continually come to your store and are loyal to your brand and product. They’re very important, especially for small businesses and it’s important to know who they are. You need to have a strong database and to keep track of these customers in order to make sure you thank them by implementing your loyalty program.

Rewarding your Repeat Customers

These are the people who help keep you in business, so it’s important to reward them for it. Having a loyalty program (also called a customer satisfaction program and for a good reason) can be a huge benefit to your business, especially since studies show that repeat customers spend, on average, 67% more than new customers.

There are also a few benefits in it for you and your business when implementing a loyalty program. As mentioned previously, it’ll help you to stand out from the competition and result in some happy, regular customers. Also, it will let your customers know that they’re special to you, which should already be true if you’ve developed a relationship with them (another important aspect of owning your own business). It’s a fabulous opportunity to reward those who’ve helped you so much in the past and, for a savvy, entrepreneur, it’s also a great way to nab some new customers. Overall, this will increase your sales and help your business to thrive.

But what kind of loyalty program should you offer? A great, and surprisingly inexpensive option, is a travel incentive.

Travel Incentives

Options other than a travel incentive for your loyalty program include money, gift cards, etc., but chances are they’ll forget about this a lot more quickly than they would a vacation. A vacation provides them with an opportunity to create memories with their loved ones. They’ll look back at that time fondly and remember that it was your company that got them there in the first place.

Other benefits for offering a travel incentive include giving your loyal customers that extra push they need to spend a little extra money. You’ll also stand out from the competition and receive an increase in traffic to your website and business. Finally, studies show that customers prefer travel incentives over other prize options. This makes sense because travel opportunities don’t come around that often.

Implementing a new loyalty program may seem daunting at first. Fortunately, outsourcing is available. So, why not go with the number one travel incentives company in the market?

Why Odenza?

According to a study conducted by Concordia University, Odenza is the number one travel incentives company in the market. Additionally, their marketing team has won three Gallery of Superb Printing Awards from the International Association of Printing House Craftsmen. Odenza has also won the prestigious Carnival Cruise Lines, ‘Pinnacle Club,’ award for sales excellence and was recognized for their great vacation packages.

What’s also great is our award-winning marketing team provides you with free marketing materials so the process of offering the gift to your customers will be easy and pain-free. Other services include promotional support, print and web designs, copywriting services, writing of the content, and SEO services. Your best customers will appreciate the unique loyalty programs that your business will offer them.

So, why not trust Odenza to help you with this critical part of your business? You’ll receive the best service money can buy and your customers will thank you for it. Odenza only succeeds if you succeed.

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How to Increase Profits With a Private Sale

By | Driving Repeat Business, Inspiring Customer Loyalty, Powerful Closing Tools | No Comments

Who doesn’t love the VIP treatment? When you own your own business, it’s a great idea to offer private sales to your loyal and best customers.

Additionally, it’s also important to come up with creative and unique ways to bring customers in. One great marketing strategy is to offer a travel incentive at your private event as it will add to the excitement and enthusiasm for your brand.

Private Sales

Private Sales are a relatively new marketing strategy. In 2008 we saw a rise in Private Sales due to the recession. Big brands were finding it tough to push their merchandise and convince their customers to invest. Private sales began offering customers exclusive merchandise to encourage a sense of the VIP treatment.

Studies show that event-based sales are 300% more effective in driving return customers. Basically, it’s a great way to get the word out about your business because it’ll generate buzz and increase brand loyalty. This is especially true when the events are invitation-only. It’ll also push your customers to tell their family and friends about your business or post something about it on social media. It’s true, sometimes they forget, but a private event is a great way to remind them to spread the word about your great business.

Another great option is to use these events to liquidate excess merchandise. Use the products you need to sell for your special items during your private sale.

Private sales will allow you to build relationships with your old and loyal customers, if you haven’t already, and create new relationships with their friends and family members.

Want to make Your Private Event Extra Special?

A great way to make your private event even more special is by offering a travel incentive as a prize in conjunction with the occasion. You’ll show your customers you are really going the extra mile with your event, increasing their chances of coming back next time you send out an invite.

Travel incentives are a great addition to your private sales event that offers your customers something they’ll remember for years to come. Other prize options include money, gift cards, etc., but travel incentives allow customers to create memories with their loved ones. They’ll not only remember what a great time they had, they’ll also remember how they got there in the first place; through your company. You’ll reward them for being a loyal customer with the private event and then really wow them with the vacation.

Furthermore, you’ll see a dramatic increase in profit from offering the travel incentive. A complimentary vacation is a prize that most people want, and it provides customers with that extra push they need to qualify for it (if you have a qualifying price for the incentive). Studies show that when businesses start offering travel incentives, their profits increase and, they not only meet their sales goals, but exceed them. In fact, a study conducted by USA Today revealed that 93% of people prefer travel incentives over other incentives. You and your customers will be very happy with what you both get out of a travel incentive.

Why Odenza?

According to a study conducted by Concordia University, Odenza is the number one travel incentives company in the market.

In addition to free marketing tools, Odenza provides you with expertise from a three-time award-winning marketing team. Furthermore, Odenza has won the prestigious Carnival Cruise Lines, ‘Pinnacle Club,’ award for sales excellence and has been recognized for offering superior customer service.

We also offer promotional support, print and web designs, copywriting services, content writing, and SEO services. Your best customers will no doubt hear about your private event as well as tell their friends and family, which will make your event one to remember.

So, why not trust Odenza to help you with your private sale? Our customers, which includes both you and your customers, will receive the best service money can buy. Odenza only succeeds if you succeed.

travel-incentives-promotion

Why are Travel Incentives a Great Promotional Idea?

By | Generating More Referrals, Inspiring Customer Loyalty, Powerful Closing Tools | No Comments

You could have the greatest idea for a business and you might be the best in the business, but if you don’t promote your product effectively, it won’t make much of a difference. There are many ways to promote your business; social media, blogs, contests, etc., but a great promotional idea is to offer your customers travel incentives.

Why are Travel Incentives a great Promotional Idea?

There are many great promotional ideas out there, however, travel incentives are a proven, effective strategy that results in building clientele and generating revenue. According to a recent study, businesses that used vacation travel incentives in their marketing and promotions saw a 30% increase in their sales.

Why is this true? Let’s use money as an example of an alternative prize to a vacation. Essentially, if you offer a client money, chances are they won’t remember it as much as they would a vacation. The reason for this is that people receive money regularly. They’ll use it to pay off bills or to treat themselves to a shopping spree. However, vacations don’t come around as often. People usually don’t have the time or the money to go on a vacation. This is why it’s so special.

Furthermore, if they’re with a loved they’ll create wonderful memories, have great stories to share with friends, and have great photos to remind them of those great memories for years to come. Wouldn’t it be great if every time they looked at those photos, they remembered that your business is what got them there in the first place?

Additionally, it’s not only a great idea to offer travel incentives to your customers, but to your employees as well. Offering a prize to employees who do a great job motivates them to provide great customer service. This increases customer satisfaction, making you and your business look good.

What are some good Travel Incentives?

There are many great promotional ideas when it comes to travel incentives. Some of these include,

  • Referrals: Offer a trip to a customer who refers a certain number of friends to your company. This will motivate them to use your business, reward them for doing so, and bring new customers in.
  • Loyalty: Offer customers a travel incentive if they use your business for a certain amount of time.
  • Closing a Deal: When you’re about to close a deal with a potential client, it looks good if you inform them that, in addition to their purchase, they’ll receive a complimentary travel incentive.

Why Odenza?

Want to learn more about some great travel incentives? Odenza is the leading company offering this service. Our award-winning staff works with you to help you develop a strategy that fits your marketing campaign and works with your promotional ideas. There are a number of different ways to offer travel incentives and we’ll be with you every step of the way.

Ready to start? Fill out the form at the bottom of this page.

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Jewelry and Photography business marketing ideas

By | Airfare Package / Vegas, Cruise Packages, Driving Repeat Business, Gaining a Competitive Edge, Hotel / Resort Packages, Improving Social Media Engagement, Inspiring Customer Loyalty, Jewelry Stores, Outstanding Marketing | No Comments

Jewelry Store and Photography business marketing ideas

A Marketing Strategy that Helps You Stand Out

According to Forbes magazine, there are currently 28 million small businesses in the U.S. alone. This doesn’t include chains or foreign markets that U.S. customers can gain access to via the Internet. So, it’s safe to say that it’s vital to develop fresh, new marketing strategies for your business if you want to stay ahead of the competition. But, what can you do?

One of the best marketing strategies is to host a special event at your store. Special events offer any business benefits including grabbing potential customer’s attention, offering something exciting to feature on an ad, generating excitement for both customers and employees, etc.

To make your special event exciting, you want to show your customers that you value their business and loyalty. So, when you host these special events, you want to feature and offer fun and unique special contests and special prizes.

A great example of a store that offered these fun and exciting special contests and special prizes is Expressions Photo and Jewelry. Just before the Christmas season, Jeremy Klassen, the owner of this fine retail jewelry store that also offers wedding and engagement photography services, wanted to host a jewelry store promotion. Therefore, he (and the Expressions team) organized one of these special events as a marketing strategy to bring local customers in. Klassen said, “We live in a small town, so the mentality is that you need to drive 200-300 km out of town in order to get a good deal or reliable product information.” So, what did he do?

The Jewelry Store Promotion

Expressions Jewelry advertised this special promotion all over Facebook, the radio, in the mail, billboards, and flyers. The special event offered the store something exciting to feature on their ads. It also was used as an effective marketing strategy to clear inventory out from their old store and to promote the Grand Opening of their new store.

The first special event lasted 3 days and was advertised as “giving away a trip a day.” If customers spent $100 or more, they were automatically entered into a drawing to win a travel incentive. If, however, they spent $1500 or more during this jewelry store promotion, they received a travel incentive as a gift.

The second special event was their Ladies’ Night, where they offered their female customers complimentary appetizers and punch. Women were also automatically entered into a draw to win a travel incentive if they filled out a wish list. This wish list consisted of the items they loved in the store, which was then sent out to their significant others just in time for Christmas.

One of the biggest highlights of this special event was, of course, the travel incentive. However, as you can imagine, planning this kind of marketing strategy can take up a lot of time. This special prize wasn’t planned by Expressions Jewelry, or Klassen, alone. The Odenza Marketing Group helped Expressions Jewelry to implement the travel incentive in their jewelry store promotion.

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The Odenza Marketing Group

As you can imagine, planning and implementing this kind of special promotion is very time-consuming, but it’s important that it be planned correctly as there’s little room for error. So, one option is to outsource and hire a company to do some of the planning for you. Since Klassen wanted to offer a travel incentive, he turned to the Odenza Marketing Group.

A travel incentive is a special prize to offer customers because it’s very unique. It’s not every day that someone is sent on a complimentary vacation, and this is especially true if they’re sent on this trip as a reward for buying something they were already planning on buying. Travel incentives are special prizes that really help any business stand out from the competition. This is especially true if you hire the Odenza Marketing Group, as they offer exclusivity to their clients within their market.

Also, if you think that travel incentives might be out of your price range, think again. Expressions Jewelry isn’t a large chain, yet they were able to afford this offer because they hired the Odenza Marketing Group. Additionally, the sales benefits are also evident after the special event ends. After working with the Odenza Marketing Group, Klassen said, “We definitely saw an increase in traffic and it brought us business. Our average sale increased from $1000.00 to $1500.00. Like I said, it’s hard to get locals to buy local here, so it definitely was a success.”

After working with the Odenza Marketing Group, businesses saw an average increase of 21.8% in their sales. This is well over the industry standard (set at 15%) and this success isn’t just because travel incentives practically sell themselves (in addition to your products). This success is also attributed to the fact that the Odenza Marketing Group is a great company to work with.

According to a study conducted by Concordia University, the Odenza Marketing Group is the number one travel incentives company in the market. Their sales team has won Carnival Cruise Lines’ “Pinnacle Club” award for sales excellence three times and their marketing team has won three awards from the Gallery of Superb Printing Awards. They offer you free marketing materials and employ experienced travel agents. You can rest assure that your customers will thoroughly enjoy themselves on their vacation. They’ll thank you for it and you’ll thank the Odenza Marketing Group.

How the Odenza Marketing Group can help Your Business

The Odenza Marketing Group is eager to help you add this unique offer to your marketing strategy just like they did with Expressions Jewelry and their jewelry store promotion. So, make your special event extra special. Marketing is about making your customers happy by finding out what they want. So, why not offer them a complimentary vacation? You have nothing to lose and a lot to gain. Get started by filling out the form at the bottom of this page.