Category Archives: Improving Social Media Engagement

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The “Delight and Surprise” Social Media Strategy

By | Generating More Referrals, Improving Social Media Engagement, Marketing | No Comments

Are your reviews not where they should be? You probably know what you need to do but just can’t get it quite right.

Let’s face it, it’s human nature to leave bad reviews. When people are upset they will more than happily take to social media and roast your company.

But when customers are happy, they generally don’t say anything. You need to give them a reason to step up, and exert some effort to leave you a review that is going to be of big benefit to you.

We have some tips, some tried and true methods, to not only increase the quantity of reviews on Google, Facebook and other websites; but to also up your average score.

Our program will increase your average score, surprise and delight your customers, get you more reviews, and motivate your sales people.

There are two different strategies you can use simultaneously to really amp up your reviews; or you can use them one at a time to address particular issues.

Number one: contest

This is the easiest strategy and involves running a contest inside your company.

Let all your customers know that, every week, you’ll be giving away a complimentary five-day cruise for two people and all they have to do to be eligible is to leave a review on your Facebook page, Google, or whatever other sites you would like.

You can deliver this message through a post on your Facebook page, via an email to your customer base, through newsletters, or on point-of-sale material directly in your store.

In order to get your sales team behind the program, we recommend using our tickets and entertainment program or a gift card to Amazon or Starbucks for whoever collects the most reviews by month’s end.

Make the contest fun, use some balloons, or table talkers to promote the contest inside the organization and put some oomph behind it.

NOTE: Word of advice from our own experiences.

If you run this program for longer than a month make sure you change up the gift. Although your customers will not really notice any difference, your internal staff and your sales team will get bored. We have a variety of different trips and different gifts you can use to keep it fresh.

Number two: point-of-sale review

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This strategy is designed to capture the reviews at the very moment your customer is thrilled with your service. It requires the full participation of your sales team, as well as some reminders and push from you or sales management.

After every sale, when the customer is thrilled about their purchase, tell the customer you have a surprise for them. Thank them for their business and reinforce the fact that customer satisfaction is paramount to your business. Ensure this is achieved by giving them a complimentary trip to Las Vegas.

Then, while they are still surprised and delighted, ask them:

“Reviews are really important to our business. Would you mind if we took a picture of you holding the Las Vegas voucher; and then could you please post it on your favorite social media site and use #OurCompany?”

Now, remember not to use your own phone. Your sales people must use the phone of the customer to take the photograph.

Once the photograph has been taken it is immediately uploaded to the customer’s social media by pressing just a couple of buttons. While they are doing this, they can also post the great review using the same photo. You must give your sales team a few hints that they can pass along to the customer, such as:

• “Look at my new car from ABC motors, and best of all my sales rep Tom surprised me and Jerry with a trip to Las Vegas! Thank you so much, five stars.”

• “Here we were buying furniture at ABC furniture store and our sales rep NG surprised us with a complimentary vacation – you’re the best! Five stars.”

You may have found in the past that customers are tentative to open their social media to such a request; but when they are in the middle of being delighted with a complimentary gift you just gave them, they will be thrilled to do it for you.

Word of advice: Find out which social media platform is their favorite before you give them the surprise.

If they don’t have a Facebook account, or a Yelp account, or have never posted anything on Google before and have no idea what it is they’re meant to do, then you’re probably going to have a hard time getting them to do anything.

You have to work at reviews, because your competition is also working. They don’t come quickly and they don’t come easily, but if you implement these simple few steps you will start to see improvement in both the quantity and your score.

Research tells us that a half-point increase in an average review can mean a 25% lift to some businesses. It’s simply something you cannot ignore. Good luck.

Get in touch

If you want to learn more about travel incentives or what we do here at Odenza, you can reach out to us by calling 1-866-883-2968 or by simply filling out the form at the bottom of this page.

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The 3 Essential Components for Running an Exciting Social Media Contest

By | Cruise Packages, Home Improvement / HVAC, Improving Social Media Engagement, Increasing Sales / Gross Margins, Outstanding Marketing, Standing Out from Your Competitors | No Comments

When it comes to running a social media contest, there are a number of important factors to take into consideration, including the prize on offer, the effort and information required of entrants, the best social platforms to use, and more.

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Boosting Facebook Posts: The Fundamentals for Success

By | Airfare Package / Vegas, Improving Social Media Engagement, Marketing, Outstanding Marketing | No Comments

There is a tough reality when it comes to Facebook: in spite of its 2 billion+ user base, it can be hard for businesses to stand out on the platform. No matter how big your audience is (100 fans or 100,000 fans), a lot of your organic posts are probably reaching somewhere between 2 to 10% of them. Not that many, right?

So what on earth can you do to increase your social media engagement on the platform and, as a result, get more people invested in your business and the products or services you offer? While it may not always be the most desired answer, it often comes down to paying via ads or boosted posts.

In this blog, I’ll be focusing on boosting Facebook posts, and will cover the following:

• Why you have to pay on social media;

• How much boosting a post costs;

• How to boost a Facebook post; and

• Examples of success

“Why Do I Have to Pay?”

No one wants to have to pay to reach their target audience on social media – it’s a pretty common opinion. But keep this in mind: Facebook isn’t the only social network that chooses what it does and doesn’t show in users’ main feeds.

A similar algorithm that determines a post’s visibility is used by LinkedIn, Instagram, and even Twitter nowadays. If your business is on social media, you are bound to their algorithms, whether you like it or not.

Social networks are like free-to-air TV. They’re free to use and enjoy for the average person, but they are funded by companies advertising on them. Facebook is not alone in wanting your company to invest money in them to achieve greater reach and increase your profits made through the social network.

Cost

One of the best things about boosting a Facebook post is how cheap it can be. You could spend no more than $25 to boost a post for a week, and that could result in thousands of people being reached and social engagement that numbers in the hundreds.

Just take a look at the numbers we hit for a boosted post before we had even used up half the budget. Over 5,000 people were reached, and we had almost 500 social engagements on the post.

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Boosting Facebook Posts

When it comes to paying on Facebook, one of the most affordable options is boosting a post. A boosted post is when you take any everyday post you made on your business’s Facebook page and put some money behind it so it reaches more people. There are no specific objectives to a boosted post beyond the fact that it will reach more Facebook users.

That said, you can still be strategic and opt to boost posts that could foster specific results: contest entries, visits to your site, promoting sales events, encouraging people to Like your page, etc.

You can boost the post at the time of creating it, or come back to it later down the line and boost it retroactively.

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Once you have chosen to boost your post, you’re presented with a few key options to define your audience. Your main options include boosting your post among your current fans, fans and their Facebook friends, and a custom audience (so you choose exactly who you want to reach). If you choose to create a custom audience, you will be presented with the following:

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Options include selecting gender; age range; the location/s of your ideal audience; and additional detailed targeting such as job title, interests, their behavior on Facebook, etc.

With this information on hand, Facebook will give an estimate of how many users you could potentially reach. When you choose how much you’re open to paying in total, that audience estimate will adjust accordingly. As you’d expect, the less you spend, the less people you’ll reach.

Along with the price, you will also select how long you want the boosted post to run for. There are default options of 1, 7, and 14 days, or you can choose a custom end date. Your total budget will then be taken and distributed across those number of days (e.g. $40 over 7 days equates to $5.71 per day). Facebook has further information in their help center here.

An Example of Success

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Above are the results of a boosted post we ran on our Odenza Sports Vacations page. With an investment of $40, the post reached 10,499 people and garnered 313 acts of social engagement, which included 79 clicks through to our offer page.

But what about the kind of results that most businesses are going to want the most? Do boosted posts actually lead to a profit?

The Financial Success of Boosting Facebook Posts

For Odenza’s B2C side (in this case, the Odenza Sports Vacations Facebook page), boosting posts have led to phenomenal results. To give you an indication of just how effective boosting your Facebook posts can be for overall ROI, here are some key results:

• Over the course of one month, we spent $120 on 4 boosted posts through our Odenza Sports Vacations page
• We generated 226 leads, and 16 of these leads became closed bookings
• Our cost per lead was only 53 cents

But how much money did we actually make? Well, on average each booking amounted to around $109. Within two bookings, we had already made our money back. In total, our revenue was $1,747 – that’s a whopping 1355.83% return on investment.

Now we’re not making any promises that you’re going to hit the same kind of ROI, because the success of boosting Facebook posts does depend on a wide range of factors. It goes without saying that if you want to make money off your boosted posts, you’ll want to ensure you’re boosting a post that is about an appealing limited time offer or something like a contest.

Another point worth remembering is that, in general, Facebook is a platform better suited to B2C. Most people don’t jump on Facebook to talk business, but if you’re boosting a post that is offering your average customer something really enticing and exciting, then you’ll have a far greater chance of success. Keep in mind that younger Facebook users tend to be more receptive to contests and/or promotions than older users.

Also ensure that whatever posts you boost have good design – an eye-catching image or video, for example. You’ll want this solid design to be accompanied by copy that breaks down your offer or special in a succinct, understandable manner, and comes with a link to exactly where the customer can redeem the offer.

There is power in boosting Facebook posts when approached correctly. Whether you handle this on your own or have an agency handle it for you, it’s an avenue of social media advertising that is certainly worth pursuing.

If you are looking for easy-to-use and effective prizes for a campaign on Facebook, consider the following:

• Tickets to an event
• Giveaway or cruise promotion
• A trip to Las Vegas

You can see lots of other options here: www.odenzaproducts.com; or you can fill out the below form to learn more about what we offer.