There are so many challenges that exist in the social media marketing space. But rather than tread familiar ground, this blog focuses on two oft-forgotten challenges known as digital exhaustion and ad blindness.
Over the past couple of months, we’ve noticed that search queries related to “flooring sales” have led to more and more users ending up on our website. Along with sales events, there have also been inquiries into marketing and advertising strategies for flooring companies.
Given that advertising is a hugely important element of marketing, the key question here is: “Are incentives an effective means of improving upon my flooring company’s marketing and sales objectives?”
In this article, I will be providing answers to this question by discussing the following:
• Marketing & advertising
◦ The importance of proving your company’s value to customers
• How incentives can be utilized to close more sales
◦ The importance of consistency in your marketing and sales efforts for optimal results
Marketing & Advertising
Within the entire scope of what marketing involves, advertising is often one of the more the costly investments – this is especially true when you take the expenses of traditional advertising platforms into account.
But even if you’re keeping your ad budget strictly bound to online advertising, there is an inherent cost that is greater than many other online marketing costs.
That’s what makes it so important to get the absolute most you can out of your ad budget. As such, what you advertise needs to spark interest in both your current and prospective customers.
Ask yourself this question: What am I going to be advertising and what will my customers get out of it? The second part of that question is the most important.
As cynical as it can sound, the customer does not care about you or your product; they care about what you and your product (or service) can do for them. It’s your job to prove the value of your product and business.
Along with that proven value, an extra exciting bonus can help you seal someone’s interest. “BUY ONE, GET ONE FREE!” “Get your first month on us!” “Spend $1K, enjoy a weekend away!”
This is where sales incentives can fit into your advertising – as well as your overall marketing plan. Because whether it’s a sale, a contest, or some other type of promotion, your marketing has an extra edge when you offer something of additional inherent value to the customer.
Proving Your Value
How do you go about proving your business’s worth to a prospective customer? Some key approaches to consider, first and foremost, include:
• Clear list of common customer pain-points and how you address them
Your value is definitively linked to the trust that a prospective customer has in your business. As advertising has a more immediate impact and is limited in nature, you’ll want to complement it with wider marketing efforts such as those listed above.
Whether you’re sharing testimonials on your website or social media, or you’re delivering valuable advice through a blog or a brief post on Facebook, you’ll want to regularly put effort in to prove your flooring business’s knowledge and, by extension, its value and trustworthiness.
Much in the same way vacation incentives heighten your ads and total marketing impact, they play an integral role in closing sales – and this can be essential when your customer is considering your quote against those of your closest competitors.
There’s only so much money you can take off from a quote to best a competitor – and sometimes you won’t be able to take any money off whatsoever. Trip incentives fill in this blank; they allow you to maintain prices that will be beneficial to your company’s bottom line while still giving the customer an offer of value and reason to choose you.
A great way to put the vacation incentive front and center with your price quote is through what we call a “leave behind.” It provides attractive details on what the incentive itself offers the customer.
For example, if you offer a 5-day cruise, the leave behind acts as a visually appealing pamphlet that explains all of the perks and unique experiences the customer will have if they buy from you and receive the cruise certificate as part of the sale.
Remember that most of the success that comes from sales incentive promotions is through how they’re utilized and marketed. You can increase interest in your travel incentives by marketing them – inform the public that you’re including vacation offers with flooring contracts. And don’t be afraid to use the vacation incentives in multiple ways – for sales events, contests, customer appreciation prizes, etc.
In other words, you want your efforts to be all-encompassing. The marketing, the advertising, the sales process. Ensure they’re in harmony with one another as a cohesive whole. Maintain a consistent message, and you’ll find that your incentives will take your marketing and sales to the next level.
Get in touch
If you want to learn more about travel incentives and how they can provide you with an all-encompassing marketing and sales solution for your flooring company, you can reach out to us by calling 1-866-883-2968 or by simply filling out the form at the bottom of this page.
When it comes to giving away a gift to your customers, your mind may immediately turn to the likes of gift vouchers, a money prize, a car, and so on.
While gifts such as these can be appreciated, they are ultimately things – and what many people actually prize the most in life are great experiences.
That’s why, in today’s article, I’ll be detailing six fantastic giveaway ideas that all have to do with offering customers experiences that they will appreciate and remember for years to come.
In terms of experiences, many people never think to go on a cruise as a way of vacationing the world in a different way. But along with the fact that a cruise ship is essentially a massive sea-bound resort, cruises also encourage a unique way of seeing and experiencing different countries.
Whether the ship docks for a day or two, there are plenty of opportunities for all of those aboard to disembark and come back with special memories.
It doesn’t hurt that much of the food and drink on cruises are all-inclusive, too.
No matter who ask, almost anyone who has been to Vegas will tell you it’s an experience. In many ways a playground for grown-ups, Vegas has evolved in many ways to also be a fun destination for families.
Whether someone wants to unwind with drinks, see how good their poker face is, visit M&M’s World with the kids or take a helicopter ride over the Grand Canyon and enjoy the stunning views, Las Vegas is the perfect jumping off point. And that’s without mentioning the wide range of fantastic restaurants and live shows on offer day after day.
3. Theme park
While not everyone may be interested in experiencing some of the craziest roller coasters out there, theme parks are so much more than just a place to test your adrenaline mettle. Whether you send a customer off to Disneyland or a local amusement park, there’s often plenty to see and do.
For a local theme park, it could be as simple as tickets for a one-day pass; but if you’re looking to up the ante and send them to a theme park in another state, try to opt for one that is also a resort. That way, if anyone ends up feeling a little theme parked-out, they can always relax by the resort pool with a refreshing cocktail.
Speaking of resorts, sometimes what the body and mind needs is a few days of pure relaxation and disconnection from the usual day-to-day rat race – and this is what resorts are renowned for offering.
Resorts are also a great giveaway option because they provide customers with choice. They can go to the resort and stay there the whole time if they just need pure rest; or they can enjoy the resort while also heading out on daytrips to check out the surrounding areas.
It‘s a win-win.
5. A Local Escape
As wonderful as a luxury cruise or a flight to Vegas can be, for some the best vacation is a staycation.
Staycations are the perfect time to offer a local escape experience. Your customers don’t have to pack up suitcases or organize for someone to grab their mail and check up on their pets; but they can still experience the joys of unwinding and even experiencing new things in their very own backyard.
A local escape could be something as simple as a 5-day stay at a nearby hotel or providing your customers with the funds necessary to take a little break – and tickets to a few local attractions to boot.
Another great local solution is to give customers tickets to an event in their town or nearest city – think sports, concerts, etc. Or, if you’d rather provide the customer with greater choice, you can give them a product such as Odenza’s VIP Ticket Pro, which allows them to choose from thousands of events online and purchase two tickets to the one of their liking.
This variety of choice also means they can opt to attend an event in any major city across the country. For example, they could be going on vacation in another state in the near-future, and happen to realize an artist they like is doing a concert in the city they will be visiting.
Get in touch
What kind of experiential gifts have you given to customers in the past, if any? Be sure to share your experiences in the comments below.
If you want to learn more about experiential gifts such as travel incentives and how they can help you grow your business, you can reach out to us by calling 1-866-883-2968 or by simply filling out the form at the bottom of this page.
Are your reviews not where they should be? You probably know what you need to do but just can’t get it quite right.
Let’s face it, it’s human nature to leave bad reviews. When people are upset they will more than happily take to social media and roast your company.
But when customers are happy, they generally don’t say anything. You need to give them a reason to step up, and exert some effort to leave you a review that is going to be of big benefit to you.
We have some tips, some tried and true methods, to not only increase the quantity of reviews on Google, Facebook and other websites; but to also up your average score.
Our program will increase your average score, surprise and delight your customers, get you more reviews, and motivate your sales people.
There are two different strategies you can use simultaneously to really amp up your reviews; or you can use them one at a time to address particular issues.
Number one: contest
This is the easiest strategy and involves running a contest inside your company.
Let all your customers know that, every week, you’ll be giving away a complimentary five-day cruise for two people and all they have to do to be eligible is to leave a review on your Facebook page, Google, or whatever other sites you would like.
You can deliver this message through a post on your Facebook page, via an email to your customer base, through newsletters, or on point-of-sale material directly in your store.
In order to get your sales team behind the program, we recommend using our tickets and entertainment program or a gift card to Amazon or Starbucks for whoever collects the most reviews by month’s end.
Make the contest fun, use some balloons, or table talkers to promote the contest inside the organization and put some oomph behind it.
NOTE: Word of advice from our own experiences.
If you run this program for longer than a month make sure you change up the gift. Although your customers will not really notice any difference, your internal staff and your sales team will get bored. We have a variety of different trips and different gifts you can use to keep it fresh.
Number two: point-of-sale review
This strategy is designed to capture the reviews at the very moment your customer is thrilled with your service. It requires the full participation of your sales team, as well as some reminders and push from you or sales management.
After every sale, when the customer is thrilled about their purchase, tell the customer you have a surprise for them. Thank them for their business and reinforce the fact that customer satisfaction is paramount to your business. Ensure this is achieved by giving them a complimentary trip to Las Vegas.
Then, while they are still surprised and delighted, ask them:
“Reviews are really important to our business. Would you mind if we took a picture of you holding the Las Vegas voucher; and then could you please post it on your favorite social media site and use #OurCompany?”
Now, remember not to use your own phone. Your sales people must use the phone of the customer to take the photograph.
Once the photograph has been taken it is immediately uploaded to the customer’s social media by pressing just a couple of buttons. While they are doing this, they can also post the great review using the same photo. You must give your sales team a few hints that they can pass along to the customer, such as:
• “Look at my new car from ABC motors, and best of all my sales rep Tom surprised me and Jerry with a trip to Las Vegas! Thank you so much, five stars.”
• “Here we were buying furniture at ABC furniture store and our sales rep NG surprised us with a complimentary vacation – you’re the best! Five stars.”
You may have found in the past that customers are tentative to open their social media to such a request; but when they are in the middle of being delighted with a complimentary gift you just gave them, they will be thrilled to do it for you.
Word of advice: Find out which social media platform is their favorite before you give them the surprise.
If they don’t have a Facebook account, or a Yelp account, or have never posted anything on Google before and have no idea what it is they’re meant to do, then you’re probably going to have a hard time getting them to do anything.
You have to work at reviews, because your competition is also working. They don’t come quickly and they don’t come easily, but if you implement these simple few steps you will start to see improvement in both the quantity and your score.
Research tells us that a half-point increase in an average review can mean a 25% lift to some businesses. It’s simply something you cannot ignore. Good luck.
Get in touch
If you want to learn more about travel incentives or what we do here at Odenza, you can reach out to us by calling 1-866-883-2968 or by simply filling out the form at the bottom of this page.